Description: Amazon has won U.S. federal approval to test drone deliveries. This could potentially transform the delivery business. Source: CBC Date: March 19, 2015 Text Link: http://www.cbc.ca/player/News/Business/ID/2659723029/ Questions for Discussion: How will drone delivery benefit Amazon? Is it possible for Amazon to deliver throughout the country using drones? Which other companies in the delivery business… Read more »
Posts Categorized: Innovation/Creativity
Impact of Apple Watch on Swiss Watch Brands
Description: Apple Watch will hit the stores next month. It is expected that it will reach sales of 20 million to 30 million units annually in the first few years; in comparison, the four-century old Swiss watch industry exported 28.6 million watches in 2014. Apple Watch is likely to challenge the mighty Swiss watch brands… Read more »
Apple Working on an Electric Car
Description: Apple Inc. is pushing its team to begin manufacturing of an electric car by 2020. Apple seems set to get in to direct competition with Tesla Motors Co. and General Motors Co., who are scheduled to roll out their electric car costing less than $40,000 by 2017. Source: Business News Network Date: February 20,… Read more »
Rebranding of Second Cup
Description: Second Cup is facing increased competition from Starbucks, Tim Hortons and McDonald’s in the café market, and over the last few years has been losing market share. In an effort to regain their market share, Second Cup are rebranding their stores in Canada. Source: CBC Date: December 04, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2625880352/ Questions for Discussion: Discuss… Read more »
Will DVDs survive against the online streaming options?
Description: DVD rental businesses such as Redbox are competing against several online media streaming options available to Canadians. Despite the increased competition, Redbox CEO, Mark Horak, is confident that Redbox offers a unique advantage over its competitors such as Netflix. Source: CBC Date: December 05, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2627018058/ Questions for Discussion: What is the… Read more »
Coca-Cola in to milk business
Description: Coca-Cola, a company synonymous with pop and junk food brands, is getting in to the dairy business: it is rolling out a new brank of milk, which the company says has much more protein and much less fat and sugar than the other milk brands in the market. Source: CBC Date: November 26, 2014… Read more »
BlackBerry’s Passport Demand Exceeding Expectations
Description: BlackBerry’s CEO John Chen says that the shortage of Passport suggests that the demand for Passport is exceeding expectations. Source: BNN Date: October 17, 2014 Video Link: http://www.bnn.ca/News/2014/10/17/BlackBerry-CEO-says-Passport-demand-exceeding-expectations-.aspx Questions for Discussion: Compare and contrast BlackBerry’s marketing strategy for Passport with that of Apple’s iPhone 6? What are the sort of consumers that BlackBerry focuses… Read more »
Tesla’s New Electric Car
Description: Tesla’s Elon Musk unveils the latest model of his electric car. This model has some outstanding features such as radar sensors and dual motors. Source: CBC Date: October 10, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2549956732/ Questions for Discussion: Compare and contrast Tesla’s marketing strategy with that of other major automobile companies such as General Motors and Toyota?… Read more »
Blackberry sells 200,000 passport smartphones within hours
Description: John Chen, Blackberry CEO, announced that Blackberry’s latest smartphone Passport was sold out in 6 hours on its website and within 10 hours on Amazon.com. Blackberry says that this sale alone is enough to make this new device profitable. Source: BNN Date: September 26, 2014 Video Link: http://www.bnn.ca/News/2014/9/26/BlackBerry-sells-200000-Passports-making-smartphone-profitable.aspx Questions for Discussion: How would you… Read more »
Alibaba’s Tremendous Start on the New York Stock Exchange
Description: Alibaba, a Chinese e-commerce company, had an amazing opening to its initial public offering on the New York Stock Exchange, making it one of the biggest U.S.-listed initial public offering in history. At its present market value, Alibaba is larger than some of the most successful technology companies in the U.S., such as eBay, Amazon… Read more »
