Description: CEO Leila Janah explains Source: Fortune.com – video report Date: Dec 02, 2016 Link: http://for.tn/2gurP3r Questions for Discussions: How does this business model work? How has technology made this business model possible? Do you think it is a model that will grow in popularity?
Posts Categorized: Innovation/Creativity
The Generation Z Consultants
Description: In the summer of 2015, at a Cornell University camp for high school students, a teenager from California named Melinda Guo met a boy from New Jersey named Ziad Ahmed. They shared an interest in business, marketing, and philanthropy. “You’re probably going to be the only person I keep in touch with after this,”… Read more »
The battle for Canadian loyalty and expiring points: Consumers will fight hard for what they’ve collected
Description: It didn’t take long after Loblaws Cos. Ltd. bought Shoppers Drug Mart in a mega $12.4 billion deal before some consumers settled in on what the “important” part of the transaction was. Source: FinancialPost.com Date: Nov 18, 2016 Link: http://business.financialpost.com/news/retail-marketing/the-battle-for-canadian-loyalty-and-expiring-points-consumers-will-fight-hard-for-what-theyve-collected Questions for Discussions: Why are loyalty programs popular? Summarize the suggestions to management. What… Read more »
Here’s How Brightcove Is Keeping Up With the Growth of Video
Description: CEO David Mendels joins Fortune Live to explain. Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2fla57d Questions for Discussions: Summarize the history of video as presented in this report. How can marketing managers use video to engage their customers?
McDonald’s: More touch screens and table service just the beginning of change
Description: McDonald’s CEO: We are modernizing your burger experience Source: CNNMoney.com – video report Date: Nov 17, 2016 Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/ Questions for discussion: How is McDonald’s changing? Which indicators suggest that these changes are working?
3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)
Description: Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. Source: Entrerpreneur.com Date: Nov 18, 2016 Link: https://www.entrepreneur.com/article/283669 Questions for Discussions: What does this report say about strategies for podcasting success? Select a hypothetical client and create a short description of a podcast you would create following the guidelines in… Read more »
The NFL Was a Sure Thing for TV Networks. Until Now
Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming .. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now Questions for Discussions: What are the problems facing the NFL and pro-sports in general? How would you suggest the industry address these issues?
Our autonomous future: How driverless cars will be the first robots we learn to trust
Description: In this in-depth report, learn why self-driving cars are inevitable, what the industry is doing about safety, and what it will take to get autonomous vehicles into the mainstream. Source: ZDnet.com Date: Oct 28, 2016 Link: http://www.zdnet.com/article/our-autonomous-future-how-driverless-cars-will-be-the-first-robots-we-learn-to-trust/?loc=newsletter_large_thumb_related&ftag=TRE6a12a91&bhid=24945926463730998463890840575568 Questions for Discussions: What are the issues related to consumer acceptance of an autonomous world? What can… Read more »
Meet the Startup Founder Behind E-Commerce Company Cosmic
Description: Alex Adelman has already built and sold his company to PopSugar Inc. Source: Fortune.com – video report Date: Oct 21, 2016 Link: http://for.tn/2eC9UoE Questions for discussion: What does Cosmic do for buyers and sellers? How is Alex Adelman a typical entrepreneur?
Corporate Canada lacks courage, Deloitte poll suggests
Description: Corporate Canada is a timid place full of risk-averse leaders and it’s hurting the bottom line, says a new study that found that just 11 per cent of businesses in Canada are “truly courageous.” Source: FinancialPost.com Date: Sep 26, 2016 Link: http://business.financialpost.com/news/fp-street/corporate-canada-lacks-courage-deloitte-poll-suggests Questions for Discussions: What does the report suggest about Canadian corporate attitude… Read more »
