Description: Discovery CEO David Zaslav told CNBC that Apple’s video streaming service “could explode” when it launches next year, because CEO Tim Cook and video head Eddy Cue have the connections they need: subscribers. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/28/tim-cooks-plans-for-apple-video-could-explode-discovery-ceo.html Questions for discussion: What distinguishes the Discovery business model from scripted television?… Read more »
Posts Categorized: Communication
How to create a compelling video for your brand
Description: Mike Pritchett, CEO of Shootsta, says don’t spend too much money on it. Keep it simple, straightforward, easy and authentic. Source: Entrepreneur.com – video report Date: Nov 28, 2018 Link: https://www.youtube.com/watch?v=5EMq53-W6jM&feature=youtu.be Questions for discussion: What does Mike Pritchett say about video production techniques? How would you rate this video in terms of the advice… Read more »
How Dollar Shave Club Approaches Podcasting
Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in. Source: eMarketer.com Date: Nov 27, 2018 Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001 Questions for discussion: What does the research data say about the growth in podcasting? Why do you think this medium is growing in popularity?… Read more »
SPOS #646 – Healthier Networking With Karen Wickre
Description: It’s a pretty amazing life. Karen Wickrehas been involved in the communications space for a very long time. She’s based in Silicon Valley, sits on many boards and has even been written about quite a few times (check out Chip Conley‘s latest book, Wisdom @ Work for more about her abilities to be an executive whisperer and EQ… Read more »
Wrongful dismissal payouts compensate strictly for economic loss for period of time
Description: Cheeky employers may offer less-desirable working notice as negotiating tool to reduce severance package: Howard Levitt Source: FinancialPost.com Date: Nov 20, 2018 Link: https://business.financialpost.com/executive/wrongful-dismissal-payouts-compensate-strictly-for-economic-loss-for-period-of-time Questions for discussion: What does the article say about how managers should handle dismissal of employees? What does the article say about managerial relations with employees during conflict periods related… Read more »
China Chopstick Debacle Puts Dolce & Gabbana’s Future at Stake
Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly. Source: Bloomberg.com – video report Date: Nov 23, 2018 Link: https://www.bloomberg.com/news/articles/2018-11-23/china-chopstick-debacle-puts-dolce-gabbana-s-future-at-stake Questions for discussion: Summarize the issues facing management. What are the lessons to be learned by managers of international… Read more »
$9 million and a lifetime of bragging rights are on the line for Tiger Woods and Phil Mickelson
Description: It’s golf, but not as we know it. Friday sees two of the game’s greats go head to head, with no trophy or major title to be won. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/23/9-million-and-a-lifetime-of-bragging-rights-on-the-line-for-tiger-woods-and-phil-mickelson.html Questions for discussion: Do you think this format will succeed? Explain why. Would it succeed… Read more »
How Magic Johnson convinced Howard Schultz to partner with him and build more Starbucks stores
Description: With five NBA Championships, an Olympic gold medal and various MVP awards to his name, Earvin “Magic” Johnson will go down as one of the greatest basketball players of all time. But the former Laker may be remembered for his business skills as well as his signature hook shot. Source: CNBC.com – video report… Read more »
These 4 myths about the skills gap will hold your company back
Description: “If companies really want to help employees gain new skills, there has to be a basic understanding of what learning is really all about.” Source: FastCompany.com Date: Nov 09, 2018 Link: https://www.fastcompany.com/90261437/these-4-myths-about-the-skills-gap-will-hold-your-company-back?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=11092018 Questions for discussion: What does the report say about approaches to learning and training? Why do you think businesses approach training employees… Read more »
3 Key Strategies for Succeeding at Marketing on Mobile
Description: Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. Source: Entrepreneur.com Date: Nov 06, 2018 Link: https://www.entrepreneur.com/article/322350?utm_source=newsletter&utm_medium=email Questions for discussion: Describe the key recommendation in this article. Create an example for a consumer products firm… Read more »
