Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »
Posts Categorized: Communication
How a Halifax brewery is working to break down craft beer stereotypes
Description: At Good Robot Brewing, diversity isn’t just found in the staff, it’s in the clients they try to attract Source: CBC.ca Date: Feb 24, 2019 Link: https://www.cbc.ca/news/canada/nova-scotia/good-robot-brewing-diversity-nova-scotia-microbreweries-1.5026356 Questions for discussion: What does the report say about efforts to increase diversity in the firm and industry? Why can diversity improve operations, according to the report?… Read more »
How work friendships can help—and hurt—your career
Description: Do you have a work bestie? It can be good for your career and your overall well-being, according to a new study by LinkedIn. Source: Yahoo.Finance.com – video report Date: Feb 26, 2019 Link: https://finance.yahoo.com/news/how-work-friendships-can-helpand-hurtyour-career-173701272.html Questions for discussion: Summarize what the report says about relationships and their affect on career development? What do you think about… Read more »
Meet the executives who have made Netflix food TV
Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »
SPOS #659 – Hustle and Float With Rahaf Harfoush
Description: Here it is: Six Pixels of Separation – Episode #659 – Host: Mitch Joel. We have been debating and discussing the power of technology, culture and humans for a long time. Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She teaches Innovation & Emerging… Read more »
Google sister company wants a cut of Toronto’s property taxes for developing smart city
Description: Alphabet’s Sidewalk Labs wants a cut of Toronto’s revenue to build out its vision of a futuristic data-driven smart city. Source: FinancialPost.com Date: Feb 15, 2019 Link: https://ca.finance.yahoo.com/news/google-sister-company-wants-cut-torontos-property-taxes-developing-smart-city-164129521.html Questions for discussion: What are the managerial issues related to this thinking for the firms and for governments? Do you think firms should be pushing for… Read more »
Anheuser-Busch tries to make amends with corn farmers after Super Bowl ad
Description: New York (CNN)Anheuser-Busch, the parent company of Bud Light, is looking to make amends with the National Corn Growers Association after the beer giant aired commercials with the slogan “brewed with no corn syrup” during Sunday’s Super Bowl. Source: CNNMoney.com – video report Date: Feb 04, 2019 Link: https://www.cnn.com/2019/02/04/business/anheuser-busch-corn-super-bowl/index.html Questions for discussion: Why was… Read more »
A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story
Description: On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show. Source: CNBC.com Date: Feb 08, 2019 Link: https://www.cnbc.com/2019/02/08/a-tale-of-two-toy-makers-mattel-soars-hasbro-sinks.html Questions for discussion: Why did Mattel stock price… Read more »
Apple needs a new retail strategy
Description: New York (CNN Business)The Apple Store is at a crossroads. Its CEO is stepping down, and the iPhone, its most important product, is in a major slump. That’s bad news for Apple in the near-term — but a major opportunity for the Apple Store to take on an even bigger role for the company. Source:… Read more »
Podcast | How Much Trust Do Consumers Give Brands?
Description: In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why. Source: eMarketer.com –… Read more »
