Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime. Source: Telegraph.co.uk – video report Date: Mar 26, 2019 Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/ Questions for discussion: What are the competitive advantages for Apple in these markets? How well do you think Apple will be… Read more »
Posts Categorized: Communication
How to Make Millions Using Video Sales Letters
Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Source: Entrepreneur.com Date: Mar 28, 2019 Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the communications strategies presented? Create a script for a product that follows this design and explain how it is supposed to… Read more »
SPOS #663 – Bernadette Jiwa Tells The Right Story
Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Source:… Read more »
KFC Aims to Keep Its China Edge With AI Menu, Robot Ice Cream Maker
Description: In Shanghai’s southeastern district of Xujiahui, Colonel Sanders’s smiling visage looms over the restaurant entrance, as it does at thousands of KFC locations around the globe. But step inside, and it quickly becomes clear that this is no ordinary KFC. Source: Bloomberg.com Date: Mar 20, 2019 Link: https://www.bloomberg.com/news/articles/2019-03-20/yum-china-is-building-the-kfc-of-the-future?srnd=businessweek-v2 Questions for discussion: What is motivating… Read more »
The 10 Unique Soft Skills Employers Desire in New Hires
Description: Companies have a hard time finding candidates with communication skills, a positive attitude and the ability to work on a team. Source: Entrepreneur.com Date: Mar 18, 2019 Link: https://www.entrepreneur.com/slideshow/299944?utm_source=newsletter&utm_medium=email Questions for discussion: Do you think these skills are commonly found amongst good performing employees? How can HRM cultivate these skills while employees work?
Podcast | Does Less TV Mean Less Brand Engagement?
Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video. Source: eMarketer.com – podcast Date: Mar 19, 2019 Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001 Questions for discussion: Summarize the key points Paul Verna argues in this podcast?… Read more »
Facebook’s Crisis Management Algorithm R
Description: One year after the Cambridge Analytica scandal, Mark Zuckerberg says the company really cares. Then why is there an endless cycle of fury and apology? Source: Bloomberg.com Date: Mar 16, 2019 Link: https://www.bloomberg.com/features/2019-facebook-neverending-crisis/?srnd=businessweek-v2 Questions for discussion: What are the problems generated by FB and how has management dealt with them? How do you think… Read more »
New York’s super mall at Hudson Yards is open at last — and it’s not getting rave reviews
Description: It’s being called the largest private real-estate development in the history of the United States: Hudson Yards, a collection of shopping centers, restaurants, apartments and office buildings on Manhattan’s west side. Source: MarketWatch.com Date: Mar 16, 2019 Link: https://www.marketwatch.com/story/new-yorks-super-mall-hudson-yards-opens-this-weekend-and-here-are-the-reviews-so-far-2019-03-15?mod=mw_theo_homepage Questions for discussion: Why is this development concept controversial? Who are the likely target customers?… Read more »
49 percent of Americans say this is the most annoying co-worker habit—and the other top 3 are pretty bad, too
Description: Are you the co-worker that drives everyone else crazy? It’s possible. A recent study, conducted by Olivet Nazarene University,asked 2,000 American workers if they’ve ever found themselves annoyed by another co-worker, and (yep, you guessed right) 100 percent of respondents said yes. Source: CNBC.com Date: Mar 01, 2019 Link: https://www.cnbc.com/2019/03/01/4-signs-youre-the-annoying-person-in-the-office-and-what-to-do-about-it.html Questions for discussion: What are… Read more »
We have to fix fashion if we want to survive the climate crisis
Description: The industry churned out 100 billion pieces of clothing for 7 billion people in 2015. The problem is so bad, some brands are burning unsold inventory. The waste has got to stop. Source: FastCompany.com Date: Mar 02, 2019 Link: https://www.fastcompany.com/90311509/we-have-to-fix-fashion-if-we-want-to-survive-the-next-century?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=03022019 Questions for discussion: What does the report say about the problems related to production… Read more »
