A recent scientific report finds that burning billions of barrels of oil sands crude actually has only a modest impact on climate. The report, published in the journal ‘Nature’, clarifies that when it comes to global warming, the oil sands are far from the world’s chief villain. This report helps to boost the image of… Read more »
Posts Categorized: Communication
Helping Consumers to Complain
Dave Carroll, a Halifax based musician and song writer, started “Gripevine”—a company that gave consumers a platform to complain about firms and also gave firms an opportunity to respond to these complaints and resolve them. It started when Mr. Carol’s guitar was broken by United Airlines baggage handlers, and he posted a complaint video on… Read more »
RIM’s New Marketing Campaign
Research In Motion Ltd.’s new chief executive, Thorsten Heins, discusses his ideas on how he plans to revive his firm. He does not rule out the possibility of licensing BlackBerry Messenger technology to other platforms. Mr. Heins mentions that RIM needs to take some dramatic steps to regain its lost market share in the U.S…. Read more »
Ontario 2011 Ernst & Young Entrepreneur of the Year
Dani Reiss, CEO of Canada Goose was selected as “Ontario 2011 Ernst & Young Entrepreneur of the Year” and received a “Business-to-consumer products and services” award. National and Ontario director of Entrepreneur of the Year, Colleen McMorrow mentions that Entrepreneurs need to have a strong frame of mind, and they should be innovative and risk… Read more »
Sony’s marketing plan
Sony’s CEO, Sir Howard Stringer’s speech at Wall Street Journal event last week compared and contrasted Sony’s achievements and goals with its admired competitor, Steve Job’s “Apple”. While Sony focuses on multiple products, Apple focuses on a few items with its main emphasis on marketing of those products. Sony has seen a consistent loss in… Read more »
Wal-Mart and Corporate Social Responsibility
The 2011Corporate Social responsibility report (CSR) of Wal-Mart Canada shows many positives. Reporting on the four categories of CSR—Environment, People, Ethical sourcing and Community, Wal-Mart posits that its policies has benefitted local Canadian businesses, encouraged organic baby food and discouraged child labour. However, the article suggests that these positives can also be drawbacks depending on… Read more »
From India with Money
Average household income of Canadian immigrants from India is $95,000 which is 14% more than average income of Canadians. The expenditure for Indians who have immigrated to Canada since 2006 have increased by 46%, compared to an average of 19% increase in the expenditure of Canadians. An average of 56% immigrants from India own new… Read more »
Groupon’s new strategy to increase customer loyalty
Groupon is a firm that offers discounts to its customers by offering millions of deals on everything (meals, manicures etc.) through distribution of its coupons. Groupon’s daily deals are very popular, have the easiest reward programs and focuses on increasing customer loyalty. However, despite its increasing popularity Groupon hasn’t been profitable and instead, it has… Read more »
Using social media to promote your business
Due to the rise in internet and digitalization, the revenues of the music industry had fallen from $15bn in 2000 to $10bn in 2007. While music industry was being hardly hit by the internet, Troy Carter took Lady Gaga in his talent agency “Coalition Media”. He knew he could make her a huge star like… Read more »
Canadian Business and Social Media
Monitoring and engaging customer via low-cost social media can be an effective marketing and advertising strategy of many Canadian companies. Unlike companies from the U.S., which were forced to use low-cost social media to market their products due to huge budget cuts, Canadian companies, though monitors these social sites but does not yet engage consumers…. Read more »
