Description: Canada’s new anti-spam legislation will come in effect from July 1. This means that any spams in emails will be illegal. Small businesses, which rely on sending email spams to promote their business, will have to scramble for other options. Source: CBC Date: June 04, 2014 Video Link:http://www.cbc.ca/player/News/Business/ID/2462065485/ Questions for Discussion: What all does… Read more »
Posts Categorized: Communication
CBC to cut 657 jobs and $130 million from its budget
Description: After losing the right to “Hockey Night in Canada” to Rogers Media last year, CBC’s president, Hubert Lacroix, recently announced that CBC will slash 657 full-time positions over two years, shave $130 million from its 2014-15 budget, and will no longer pursue sports broadcasting rights. Source: Canadian Business Date: April 10, 2014 Link: http://www.canadianbusiness.com/business-news/cbc-cuts-657-jobs-and-slashes-130-million-from-its-budget/… Read more »
GM CEO apologizes
Description: Mary Barra, GM CEO, apologizes to the U.S. senate committee for covering up faulty ignition switches in GM cars, which led to at least 13 deaths and several crashes. Source: CBC Date: April 02, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2446158934/?page=2 Questions for Discussion: Should the GM top management face criminal charges? Do you agree with the… Read more »
Twitter stock take a big beating
Description: Twitter stock fell 24% on poor fourth quarter results. Twitter has seen a deceleration on several of its important metrics such as growth in the number of users from quarter 3. Source: CBC Date: Feb 06, 2014 Link: http://www.cbc.ca/player/News/Business/ID/2435335871/ Questions for Discussion: Explain the key metrics that Twitter is evaluated on? What conclusions can you… Read more »
Lululemon’s shares nosedive
Description: Lululemon announced that its 4th-quarter results will not meet its expectations: This news sent their share price falling more than 15%. Lululemon has had a rough last year with some major public relation (PR) disasters. Source: CBC Date: Jan 13, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2429880202/?page=3 Questions for Discussion: What were the major PR disasters for… Read more »
Future of Newspapers
Description: Jeff Bezos, Amazon CEO, calls print papers a luxury item which are well on their way out. On the other hand, Conrad Black argues that it’s too early to call for the demise of print newspapers. Source: CBC Date: Sept. 25, 2013 Video Link: http://www.cbc.ca/player/News/Business/ID/2408595473/ Questions for Discussion: Analyze the arguments that Conrad Black has… Read more »
Loblaw on Bangladesh
Description: Following the tragic collapse of a garment factory in Bangladesh, Loblaw decided to compensate the families of the victims and to continue their operations in the country. They also stressed that they will increasingly audit the working conditions at their outsourced factories. Source: CBC Date: May 02 2013 Video link: http://www.cbc.ca/player/News/Business/ID/2382985825/?page=2 Questions for Discussion:… Read more »
Problems with selling ‘green’ products
Description: Retailers have little information on what motivates consumers to buy green products. There seems to be no consistent pattern in their shopping of green products. This increases problems for retailers in deciding how to market green products. Source: BNN Date: November 30 2012 Video and Text Link: http://www.bnn.ca/News/2012/11/30/The-trouble-of-green-shopping.aspx Questions for Discussion: Why are… Read more »
Drawbacks of Social Media Advertising
Description: Companies have little control over online advertising. They buy space on online websites to reach their potential consumers. However, they do not control where their advertisements appear. Source: The Globe and Mail Date: October 20 2012 Text: http://www.theglobeandmail.com/report-on-business/industry-news/marketing/social-media-advertisings-big-risk/article4625421/ Questions for Discussion: Discuss how online advertising works? Will you be upset if brands you like… Read more »
Lululemon Defies Critics
Description: Lululemon overcame some serious setbacks to report an almost 50-per-cent jump in quarterly profit to $57.2-million, resulting in its shares soaring more than 12 per cent. Source: The Globe and Mail Date: September 07 2012 Link: http://www.theglobeandmail.com/globe-investor/lululemon-to-continue-global-expansion-in-yoga-running-apparel/article4525921/ Questions for Discussion: Explain how Lululemon managed to overcome some of earlier setbacks? What does the following… Read more »
