Description: CEO Leila Janah explains Source: Fortune.com – video report Date: Dec 02, 2016 Link: http://for.tn/2gurP3r Questions for Discussions: How does this business model work? How has technology made this business model possible? Do you think it is a model that will grow in popularity?
Posts Categorized: Communication
Cellphone use surges, so do bills. Canadians call for an end to data caps
Description: OpenMedia wants Canadians to have unlimited mobile internet access for a good price Source: CBC.ca Date: Oct 28, 2016 Link: http://www.cbc.ca/news/business/cellphone-use-surges-so-do-bills-canadians-call-for-an-end-to-data-caps-1.3824774 Questions for Discussions: Summarize what is happening with mobile use and consumer costs. What do you think the monthly price ceiling is for mobile, in terms of the average Canadian consumer? How can… Read more »
Bombardier cutting 7,500 jobs amid talks with Ottawa: ‘The timing is really unfortunate’
Description: MONTREAL — A second large wave of job cuts is hitting Bombardier workers in less than a year as another 7,500 positions are to be eliminated around the world through the end of 2018. Source: BNN.com – video report Date: Oct 21, 2016 Link: http://www.bnn.ca/bombardier-cutting-7-500-jobs-amid-talks-with-ottawa-the-timing-is-really-unfortunate-1.589426 Questions for discussion: What is happening at Bombardier? What… Read more »
Jumping on the bot bandwagon, Chatty McChatface developers aim to (Kik-)start real conversations
Description: Sam:) began as a project to randomly connect strangers for text-based conversation. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/executive/smart-shift/jumping-on-the-bot-bandwagon-chatty-mcchatface-developers-aim-to-kik-start-real-conversations Questions for Discussions: What are the challenges for tech start-ups like Sam:)? How is the software different from other social media? Strategically, how would you try to grow the user base?
Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel
Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and what did you not like – as an audience… Read more »
Email Continues to Deliver Strong ROI and Value for Marketers
Description: The email audience is growing, engaged and increasingly mobile Source: eMarketer.com Date: Sep 12, 2016 Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf Questions for discussion: What does this article say about email use and value as a communications tool? Why do you think email continues to perform so well?
What Women Need to Know to Get that New Job
Description: It all starts with that first email Source: Fortune.com – video report Date: Sep 14, 2016 Link: http://for.tn/2cY6UCc Questions for Discussions: Summarize the advice presented to women in this report. Do you think the ideas would be different for men?
Technology devices designed to addict users
Description: If you wonder why you have a problem getting away from your technology device, there may be a psychological reason. Known as the “network effect”, this psychological process explains how users get sucked into content overload, where they click around and move from content to another. Source: New York Times Date: December 05, 2015… Read more »
Volkswagen: From socially responsible to a social outcast
Description: Volkswagen represents an interesting case. It spent $77 million advertising its clean and environmentally friendly diesel engine in the American market, while its engineers were rigging these engines with software that tricked emission tests – a case of “greenwashing” the consumers. Source: The New York Times Date: October 17, 2015 Text Link: http://www.nytimes.com/2015/10/18/business/energy-environment/social-responsibility-that-rubs-right-off.html?ref=business&_r=0 Questions… Read more »
Netflix refuses to hand data to CRTC
Description: In a move that can have strong implications for the internet media in Canada, Netflix refused to hand over information that the company considers sensitive – like the number of subscribers Netflix has in Canada, and how much money it earns from them – to Canadian Radio-television and Telecommunications Commission (CRTC). Source: BNN Date:… Read more »
