Description: The fast-growing co-working company joins a growing list of billionaires trying to reshape American education with their influence and investments. Source: Bloomberg.com Date: Nov 06, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-06/wework-hits-education-with-an-entrepreneurial-school-for-kids Questions for discussion: How would you best describe the vision for WeWork? Do each of the currently active strategic businesses reflect the vision well? What other… Read more »
Posts Categorized: Communication
Wendy’s loses in burger wars
Description: Source: CNNMoney.com – video report Date: Nov 08, 2017 Link: http://money.cnn.com/2017/11/08/investing/wendys-earnings-burgers-mcdonalds-burger-king/index.html Questions for discussion: What does the report say about Wendy’s competitive performance? Why is Wendy’s losing the burger wars? What can management do to better compete?
Chinese-Owned Factory in Ohio Fights Off Unionization Plan
Description: A Chinese glassmaker beat back a unionization bid at a plant in Ohio on Thursday, winning a key victory in an important test of the way Chinese companies handle employee relations as they increase their holdings in the United States. Source: NYTimes.com Date: Nov 09, 2017 Link: https://www.nytimes.com/2017/11/09/business/union-ohio-plant-china.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=10&pgtype=sectionfront Questions for discussion: What does the… Read more »
When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)
Description: More characters and more words mean more clicks Source: eMarketer.com Date: Nov 03, 2017 Link: https://www.emarketer.com/Article/Comes-Branded-Content-Headlines-Longer-Better-Sure-See-What-There/1016708?ecid=NL1001 Questions for discussion: Why do you think consumers’ responses varies with the length of the headlines? What content do you think should be embedded in the headline to further improve chances of the CTR?
‘We absolutely have a problem’: Canada’s tech sector gender gap
Description: Canadian technology companies may be breaking new ground as innovators, but a landmark study published on Wednesday finds the sector is behind the times when it comes to finding a place for women in senior roles. Source: GlobeandMail.com Date: Oct 20, 2017 Link: https://beta.theglobeandmail.com/technology/we-absolutely-have-a-problem-canadas-tech-sector-gender-gap/article36789423/?ref=http://www.theglobeandmail.com& Questions for discussion: Summarize the findings presented in this report?… Read more »
Nature’s Mix removes cancer claim from granola label after Marketplace investigation into ‘superfoods’
Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation. Source: CBC.ca Date: Oct 20, 2017 Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399 Questions for discussion: How do you think consumer decision-making will be affected by this report?… Read more »
Check Out Google Pixel Buds
Description: The company’s first pair of wireless headphones. Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2xhtgqv Questions for discussion: Who is the broader target customer for this product? How would you market the special translation features to one target customer, say international students?
Amazon wants a second North American HQ and Toronto is applying for it
Description: The company is asking local and state governments, including ones in Canada, to submit proposals for a development that will likely cost more than US$5 billion over the next 15 to 17 years and give the winning city or town an enormous economic boost. Source: NationalPost.com Date: Sep 07, 2017 Link: http://business.financialpost.com/technology/amazon-wants-a-second-north-american-hq-and-canadian-cities-can-apply-for-it Questions for discussion:… Read more »
YouTube’s Teen Viewers Complain of Too Many Ads
Description: But it’s also the platform teens are most likely to use daily Source: eMarketer.com Date: Sep 07, 2017 Link: https://www.emarketer.com/Article/YouTubes-Teen-Viewers-Complain-of-Too-Many-Ads/1016436 Questions for discussion: What sort of advertising should be used by social media sites targeting teens? Why do you think teens respond to these ads as they do? How should advertising managers respond to… Read more »
Princess Cruises to pay record-breaking criminal fine for ocean pollution
Description: Princess Cruise Lines has agreed to plead guilty to seven felony charges and pay a $40 million penalty for polluting the ocean with waste and then trying to cover it up. Federal prosecutors said the payment represents the largest-ever criminal penalty involving deliberate pollution by a ship at sea. Source: Fortune.com – video report Date:… Read more »
