Description: Sam:) began as a project to randomly connect strangers for text-based conversation. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/executive/smart-shift/jumping-on-the-bot-bandwagon-chatty-mcchatface-developers-aim-to-kik-start-real-conversations Questions for Discussions: What are the challenges for tech start-ups like Sam:)? How is the software different from other social media? Strategically, how would you try to grow the user base?
Posts Categorized: Communication
Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and what did you not like – as an audience… Read more »
Description: The email audience is growing, engaged and increasingly mobile Source: eMarketer.com Date: Sep 12, 2016 Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf Questions for discussion: What does this article say about email use and value as a communications tool? Why do you think email continues to perform so well?
Description: It all starts with that first email Source: Fortune.com – video report Date: Sep 14, 2016 Link: http://for.tn/2cY6UCc Questions for Discussions: Summarize the advice presented to women in this report. Do you think the ideas would be different for men?
Description: If you wonder why you have a problem getting away from your technology device, there may be a psychological reason. Known as the “network effect”, this psychological process explains how users get sucked into content overload, where they click around and move from content to another. Source: New York Times Date: December 05, 2015… Read more »
Description: Volkswagen represents an interesting case. It spent $77 million advertising its clean and environmentally friendly diesel engine in the American market, while its engineers were rigging these engines with software that tricked emission tests – a case of “greenwashing” the consumers. Source: The New York Times Date: October 17, 2015 Text Link: http://www.nytimes.com/2015/10/18/business/energy-environment/social-responsibility-that-rubs-right-off.html?ref=business&_r=0 Questions… Read more »
Description: In a move that can have strong implications for the internet media in Canada, Netflix refused to hand over information that the company considers sensitive – like the number of subscribers Netflix has in Canada, and how much money it earns from them – to Canadian Radio-television and Telecommunications Commission (CRTC). Source: BNN Date:… Read more »
Description: Canada’s new anti-spam legislation will come in effect from July 1. This means that any spams in emails will be illegal. Small businesses, which rely on sending email spams to promote their business, will have to scramble for other options. Source: CBC Date: June 04, 2014 Video Link:http://www.cbc.ca/player/News/Business/ID/2462065485/ Questions for Discussion: What all does… Read more »
Description: After losing the right to “Hockey Night in Canada” to Rogers Media last year, CBC’s president, Hubert Lacroix, recently announced that CBC will slash 657 full-time positions over two years, shave $130 million from its 2014-15 budget, and will no longer pursue sports broadcasting rights. Source: Canadian Business Date: April 10, 2014 Link: http://www.canadianbusiness.com/business-news/cbc-cuts-657-jobs-and-slashes-130-million-from-its-budget/… Read more »
Description: Mary Barra, GM CEO, apologizes to the U.S. senate committee for covering up faulty ignition switches in GM cars, which led to at least 13 deaths and several crashes. Source: CBC Date: April 02, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2446158934/?page=2 Questions for Discussion: Should the GM top management face criminal charges? Do you agree with the… Read more »