Description: The company’s first pair of wireless headphones. Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2xhtgqv Questions for discussion: Who is the broader target customer for this product? How would you market the special translation features to one target customer, say international students?
Posts Categorized: Communication
Description: The company is asking local and state governments, including ones in Canada, to submit proposals for a development that will likely cost more than US$5 billion over the next 15 to 17 years and give the winning city or town an enormous economic boost. Source: NationalPost.com Date: Sep 07, 2017 Link: http://business.financialpost.com/technology/amazon-wants-a-second-north-american-hq-and-canadian-cities-can-apply-for-it Questions for discussion:… Read more »
Description: But it’s also the platform teens are most likely to use daily Source: eMarketer.com Date: Sep 07, 2017 Link: https://www.emarketer.com/Article/YouTubes-Teen-Viewers-Complain-of-Too-Many-Ads/1016436 Questions for discussion: What sort of advertising should be used by social media sites targeting teens? Why do you think teens respond to these ads as they do? How should advertising managers respond to… Read more »
Description: Princess Cruise Lines has agreed to plead guilty to seven felony charges and pay a $40 million penalty for polluting the ocean with waste and then trying to cover it up. Federal prosecutors said the payment represents the largest-ever criminal penalty involving deliberate pollution by a ship at sea. Source: Fortune.com – video report Date:… Read more »
Description: CEO Leila Janah explains Source: Fortune.com – video report Date: Dec 02, 2016 Link: http://for.tn/2gurP3r Questions for Discussions: How does this business model work? How has technology made this business model possible? Do you think it is a model that will grow in popularity?
Description: OpenMedia wants Canadians to have unlimited mobile internet access for a good price Source: CBC.ca Date: Oct 28, 2016 Link: http://www.cbc.ca/news/business/cellphone-use-surges-so-do-bills-canadians-call-for-an-end-to-data-caps-1.3824774 Questions for Discussions: Summarize what is happening with mobile use and consumer costs. What do you think the monthly price ceiling is for mobile, in terms of the average Canadian consumer? How can… Read more »
Description: MONTREAL — A second large wave of job cuts is hitting Bombardier workers in less than a year as another 7,500 positions are to be eliminated around the world through the end of 2018. Source: BNN.com – video report Date: Oct 21, 2016 Link: http://www.bnn.ca/bombardier-cutting-7-500-jobs-amid-talks-with-ottawa-the-timing-is-really-unfortunate-1.589426 Questions for discussion: What is happening at Bombardier? What… Read more »
Description: Sam:) began as a project to randomly connect strangers for text-based conversation. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/executive/smart-shift/jumping-on-the-bot-bandwagon-chatty-mcchatface-developers-aim-to-kik-start-real-conversations Questions for Discussions: What are the challenges for tech start-ups like Sam:)? How is the software different from other social media? Strategically, how would you try to grow the user base?
Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and what did you not like – as an audience… Read more »
Description: The email audience is growing, engaged and increasingly mobile Source: eMarketer.com Date: Sep 12, 2016 Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf Questions for discussion: What does this article say about email use and value as a communications tool? Why do you think email continues to perform so well?