Description: Tesla Inc. has kept several hundred thousand would-be buyers waiting to see a car they started paying $1,000 deposits for 20 months ago. The chance to finally get up close to a Model 3 sedan can be had now for another $15. Source: Fortune.com Date: Dec 02, 2017 Link: http://fortune.com/2017/12/02/tesla-model-3-los-angeles-auto-show/ Questions for discussion: Why… Read more »
Posts Categorized: Communication
Air Transat failed passengers stuck on 2 flights at Ottawa airport, agency decides
Description: The Canadian Transportation Agency (CTA) has ruled Air Transat broke its agreement with passengers when it left them in two planes stranded on the tarmac of the Ottawa International Airport on July 31. Source: CBC.ca Date: Nov 30, 2017 Link: http://www.cbc.ca/news/canada/ottawa/air-transat-delay-decision-day-1.4426687 Questions for discussion: Summarize the attribution of blame set out in the report?… Read more »
Grieving Mother’s Firing Sparks Backlash Against Chinese Education Startup
Description: VIPKid is the latest gig-economy company to be ensnared in the contractor-versus-employee debate. Source: Bloomberg.com Date: Nov 21, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-21/grieving-mother-s-firing-sparks-backlash-against-chinese-education-startup Questions for discussion: What are the managerial issues that distinguish between a contractor versus an employee relationship with a firm? Should companies publicize how they treat contractors and employees differently?
Canadian companies should be more courageous about diversity, Deloitte report urges
Description: MONTREAL — Canadian business leaders need to take “courageous” actions to make sure their companies are more diverse and inclusive in order to remain competitive amid demographic and technological changes in the workplace, according to a new report released Wednesday. Source: BNN.ca Date: Nov 22, 2017 Link: http://www.bnn.ca/canadian-companies-should-be-more-courageous-about-diversity-deloitte-report-urges-1.922556 Questions for discussion: What does the… Read more »
A Positive Outlook for Canada’s Podcast Market
Description: Podcasts have been around for a while, but only in recent years have they gotten attention from brands. Source: eMarketer.com Date: Nov 20, 2017 Link: https://www.emarketer.com/Article/Positive-Outlook-Canadas-Podcast-Market/1016770?ecid=NL1001 Questions for discussion: What does Corey Coates say about podcasting in Canada? Why do you think podcasting is growing in popularity in Canada? Create an outline of topics… Read more »
Listen In: Spotify’s Approach to Targeting and Personalization
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we welcome Spotify’s Danielle Lee for a conversation about personalization, targeting and people-based marketing. Source: eMarker.com Date: Nov 21, 2017 Link: https://www.emarketer.com/Article/Listen-In-Spotifys-Approach-Targeting-Personalization/1016773?ecid=NL1001 Questions for discussion: What is “people-based marketing”? How is Spotify management using this strategy? Do you think this approach should be employed… Read more »
10 psychological retail tricks to make you splurge Black Friday
Description: Watch out for these retail strategies when shopping this holiday season Source: MarketWatch.com Date: Nov 22, 2017 Link: https://www.marketwatch.com/story/10-retail-tricks-that-make-you-spend-more-2013-12-04 Questions for discussion: Do you think these retailing strategies work? What else would you advise retail managers do to generate more holiday shopping sales?
SPOS #593 – Marketing Lessons From The Toxic Avenger With Jeffrey Sass
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #593 – Host: Mitch Joel. I’ve known Jeffrey Sass for many years. We’ve become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the… Read more »
Why French’s ketchup is here to stay (sorry, Heinz)
Description: Wrapping your product in the Canadian flag is typically a desperate measure, with short-lived benefits. For French’s, it’s working. Source: Macleans.ca Date: Nov 02, 2017 Link: http://www.macleans.ca/economy/business/why-frenchs-ketchup-is-here-to-stay-sorry-heinz/ Questions for discussion: Summarize the history in this situation. What lessons should managers learn from what happened and the current situation?
Exactly What To Say With Phil Jones – This Week’s Six Pixels Of Separation Podcast
Description: I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It’s a small book. It’s a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones’ book packs a lot of wows…. Read more »
