Description: Watch out for these retail strategies when shopping this holiday season Source: MarketWatch.com Date: Nov 22, 2017 Link: https://www.marketwatch.com/story/10-retail-tricks-that-make-you-spend-more-2013-12-04 Questions for discussion: Do you think these retailing strategies work? What else would you advise retail managers do to generate more holiday shopping sales?
Posts Categorized: Communication
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #593 – Host: Mitch Joel. I’ve known Jeffrey Sass for many years. We’ve become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the… Read more »
Description: Wrapping your product in the Canadian flag is typically a desperate measure, with short-lived benefits. For French’s, it’s working. Source: Macleans.ca Date: Nov 02, 2017 Link: http://www.macleans.ca/economy/business/why-frenchs-ketchup-is-here-to-stay-sorry-heinz/ Questions for discussion: Summarize the history in this situation. What lessons should managers learn from what happened and the current situation?
Description: I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It’s a small book. It’s a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones’ book packs a lot of wows…. Read more »
Description: The fast-growing co-working company joins a growing list of billionaires trying to reshape American education with their influence and investments. Source: Bloomberg.com Date: Nov 06, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-06/wework-hits-education-with-an-entrepreneurial-school-for-kids Questions for discussion: How would you best describe the vision for WeWork? Do each of the currently active strategic businesses reflect the vision well? What other… Read more »
Description: Source: CNNMoney.com – video report Date: Nov 08, 2017 Link: http://money.cnn.com/2017/11/08/investing/wendys-earnings-burgers-mcdonalds-burger-king/index.html Questions for discussion: What does the report say about Wendy’s competitive performance? Why is Wendy’s losing the burger wars? What can management do to better compete?
Description: A Chinese glassmaker beat back a unionization bid at a plant in Ohio on Thursday, winning a key victory in an important test of the way Chinese companies handle employee relations as they increase their holdings in the United States. Source: NYTimes.com Date: Nov 09, 2017 Link: https://www.nytimes.com/2017/11/09/business/union-ohio-plant-china.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=10&pgtype=sectionfront Questions for discussion: What does the… Read more »
Description: More characters and more words mean more clicks Source: eMarketer.com Date: Nov 03, 2017 Link: https://www.emarketer.com/Article/Comes-Branded-Content-Headlines-Longer-Better-Sure-See-What-There/1016708?ecid=NL1001 Questions for discussion: Why do you think consumers’ responses varies with the length of the headlines? What content do you think should be embedded in the headline to further improve chances of the CTR?
Description: Canadian technology companies may be breaking new ground as innovators, but a landmark study published on Wednesday finds the sector is behind the times when it comes to finding a place for women in senior roles. Source: GlobeandMail.com Date: Oct 20, 2017 Link: https://beta.theglobeandmail.com/technology/we-absolutely-have-a-problem-canadas-tech-sector-gender-gap/article36789423/?ref=http://www.theglobeandmail.com& Questions for discussion: Summarize the findings presented in this report?… Read more »
Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation. Source: CBC.ca Date: Oct 20, 2017 Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399 Questions for discussion: How do you think consumer decision-making will be affected by this report?… Read more »