Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
Posts Categorized: Communication
Description: The Showpass app lets anyone buy — and sell — event tickets, and they’re not scalpers or bots Source: FinancialPost.com Date: Jan 23, 2018 Link: http://business.financialpost.com/entrepreneur/0120-biz-rs-spence-tickets Questions for discussion: What makes this app different? How should operations change at the firms competing with this app?
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
Description: Not knowing coworkers means coordination breaks down, information gaps develop, customers get a disjointed experience, and culture doesn’t get a chance to grow Source: FinancialPost.com Date: Jan 11, 2018 Link: http://business.financialpost.com/entrepreneur/0109-biz-rh-ryan-fpe Questions for discussion: What sort of benefits have derived from this program? Why do you suppose this program has been successful? What sort… Read more »
Description: The latest census data show more and more Canadians are choosing to eschew the traditional retirement age, whether for their health, their finances or just for the fun of it Source: FinancialPost.com Date: Nov 29, 2017 Link: http://business.financialpost.com/personal-finance/retirement/older-canadians-forgoing-retirement-working-through-golden-years-census-2 Questions for discussion: Summarize the highlights in this report. What should HR managers do with this… Read more »
Description: Those who know me well know that I am an unabashed devotee of the author, podcaster, and life-hacking guru Tim Ferriss. I’ve listened to too many of his podcasts to count, and applied many tips from them to my life. So when I heard he had a new book coming out, the 624-page Tribe of… Read more »
Description: Vice Media fired three employees for behavior ranging from “verbal and sexual harassment to other behavior that is inconsistent with our policies, our values, and the way in which we believe colleagues should work together,” a company executive said in a memo to employees. Source: NYTimes.com Date: Dec 02, 2017 Link: https://www.nytimes.com/2017/12/01/business/media/vice-media-harassment-fires-three-employees.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=12&pgtype=sectionfront Questions for… Read more »
Description: “One is never too old to yearn” goes the charming Italian proverb — as long as you keep such thoughts concealed. In today’s workplace, open unrequited love is a recipe for a rapid descent into unemployment. Source: FinancialPost.com Date: Dec 01, 2017 Link: http://business.financialpost.com/executive/careers/1128-biz-hl-levitt-wkpld Questions for discussion: Summarize the advice presented to companies and… Read more »
Description: Executives and employees need to be on the same page about a company’s ethics and image Source: MarketWatch.com Date: Dec 01, 2017 Link: https://www.marketwatch.com/story/matt-lauer-is-a-litmus-test-for-every-workplace-2017-12-01 Questions for discussion: What does the report suggest to management and employees about setting policies on ethical behaviors? What other thoughts do you have on setting policies?