Description: Getaway, a Brooklyn-based startup, offers the experience of a tiny home, but only for as many nights as you’re willing to pay for. What it was like spending 24 hours alone in a tiny cabin in the woods from CNBC. Source: CNBC.com – video report Date: May 03, 2018 Link: https://www.cnbc.com/video/2018/05/03/what-it-was-like-spending-24-hours-alone-in-a-tiny-cabin-in-the-woods.html Questions for discussion:… Read more »
Posts Categorized: Communication
Smoking Is Off Limits at Disney. What Will That Mean With Fox in the Fold?
Description: LOS ANGELES — Add cigarettes to the list of things that the family-friendly Walt Disney Company has to figure out as it prepares to integrate the sharper-edged 20th Century Fox movie and television studio. Source: : NYTimes.com Date: Apr 25, 2018 Link: https://www.nytimes.com/2018/04/25/business/media/smoking-movies-disney-fox.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront Questions for discussion: What are the ethical and social responsibility issues… Read more »
How NBA teams are using eSports to find new revenue streams
Description: Here is what traditional sports needs to learn from eSports to stay relevant and keep growing. Source: MarketWatch.com – video report Date: Apr 17, 2018 Link: https://www.marketwatch.com/video/sectorwatch/how-nba-teams-are-using-esports-to-find-new-revenue-streams/658BFE36-7F1A-47A3-AF3B-9B03F9021C13.html Questions for discussion: Explain the growth in popularity of this business model? Who are the target customers? Can real sport teams capitalize on this phenomenon? Should they?
The Science Of Happiness, In Four Simple Work Habits
Description: One happiness researcher believes we’re all capable of becoming happier in our jobs. It just takes a little bit of deliberate practice. Source: FastCompany.com Date: Apr 18, 2018 Link: https://www.fastcompany.com/40554865/the-science-of-happiness-in-four-simple-work-habits?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=04162018 Questions for discussion: What do you think of the advice presented in this article? How can management help nurture the advice presented in very… Read more »
Jeff Bezos reveals Amazon has 100 million Prime members in letter to shareholders
Description: Amazon CEO Jeff Bezos has released his latest annual shareholder letter. In the letter, Bezos stressed the importance of having high standards in running a business. By setting high standards, companies are able to live up to “ever-rising customer expectations,” he said. Source: CNBC.com Date: Apr 19, 2018 Link: https://www.cnbc.com/2018/04/18/amazon-ceo-jeff-bezos-2018-shareholder-letter.html Questions for discussion: What does Jeff Bezos… Read more »
Apple Is Planning to Launch a News Subscription Service
Description: Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. Source: Bloomberg.com Date: Apr 17, 2018 Link:… Read more »
Nintendo’s New DIY Toys Are Mind-Bendingly Imaginative
Description: The Labo series is an addition to Nintendo’s Switch console. Source: FastCompany.com Date: Apr 13, 2018 Link: https://www.fastcompany.com/40546285/nintendos-new-diy-toys-are-mind-bendingly-imaginative?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04142018 Questions for discussion: Who is the target customer for this product? How does Nintendo benefit from producing interconnecting products? What other applications would you recommend to the firm in order to generate more growth?
People Believe Ads Are Becoming More Intrusive
Description: Users feel bombarded by too many ads Source: eMarketer.com Date: Apr 10, 2018 Link: https://www.emarketer.com/content/people-believe-ads-are-becoming-more-intrusive?ecid=NL1009 Questions for discussion: Interpret the research presented in this article. What should marketing managers do with this information, from a planning point of view?
SPOS #614 – Never Lose A Customer Again With Joey Coleman
Description: There are so many books on how to generate leads, close the sale, negotiate the sale, market the products and services and on and on. How many books have you read (or seen) about how to not lose the customer once you get them? You might think that once you have a customer, that… Read more »
Tim Hortons franchisee organizer has licence revoked amid public squabble
Description: Head office and group of franchisees have been sparring over a number of issues Source: CBC.ca Date: Apr 10, 2018 Link: http://www.cbc.ca/news/business/tim-hortons-franchisee-kuziora-1.4612559 Questions for discussion: Summarize the issues facing Tim Hortons as an organization? How would you advise management to mitigate the dispute with franchisees? How would you advise management to mitigate the bad… Read more »
