Description: Trump’s trade brinkmanship has offended allies, sown economic uncertainty, and achieved almost nothing. Hooray? Source: Bloomberg.com Date: Oct 02, 2018 Link: https://www.bloomberg.com/view/articles/2018-10-02/usmca-united-states-mexico-canada-agreement-is-trump-s-new-nafta?srnd=premium-canada Questions for discussion: What does this editorial say about the results of the NAFTA transition into USMCA? Do you agree with the conclusions?
Posts Categorized: Communication
What Are Snapchat and Twitter Doing to Stand Out?
Description: Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram. Even though they have far fewer users, solid ad opportunities on each platform are available, and both are managing to produce revenue gains despite their challenges. Source: eMarketer.com Date: Oct 04,… Read more »
How Two Millennials Spun Celebrities’ Instagram Comments Into a Full-Time Job and 800,000 Followers
Description: @CommentsByCelebs founders Emma Diamond and Julie Kramer spend their days combing Instagram comment sections for celebrity conversations. Here are their success secrets. Source: Entrepreneurs.com Date: Oct 03, 2018 Link: https://www.entrepreneur.com/article/321113?utm_source=newsletter&utm_medium=email Questions for discussion: Describe this business model? How can it be replicated for other Instagram environments? How can it be monetized?
Hershey CEO: Snacking growth is outpacing center-of-the-store…
Description: Hershey CEO Michele Buck joins ‘Squawk Box’ to discuss the confection and snacking business, Hershey going beyond snacking, what to expect this Halloween for snacks and the company’s future. Hershey CEO: Snacking growth is outpacing center-of-the-store growth from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/27/hershey-ceo-snacking-growth-is-outpacing-center-of-the-store-growth.html Questions for discussion: How… Read more »
Weight Watchers CEO on name rebrand to WW
Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base. Weight Watchers CEO on name rebrand to WW from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/24/weight-watchers-ceo-on-changing-names-and-marketing-healthy-living.html Questions for discussion: Do you think the change in the… Read more »
Does Willingness to Welcome New Technology Really Depend on Age?
Description: The idea that millennials are far quicker to welcome new technology than their older colleagues is so familiar by now that it’s become one of those stereotypes that just won’t go away. Source: Fortune.com – video report Date: Sep 20, 2018 Link: http://fortune.com/2018/09/20/generational-differences-at-work/ Questions for discussion: What does this report say about the acceptance… Read more »
Social Networks’ Video Ad Revenues Balloon
Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures. Source: eMarketer.com Date: Sep 28, 2018 Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020 Questions for discussion: What is happening to social network ad revenue? Why… Read more »
SPOS #637 – The Convenience Revolution With Shep Hyken
Description: Here it is: Six Pixels of Separation – Episode #637 – Host: Mitch Joel. I got to finally meet Shep Hyken last year at the massive NAMM music trade show. We wound up hanging out for a few days, and I then got to see Shep in action. He doesn’t just talk about great customer service, he gives it… and… Read more »
Workers Overdose on the Job, and Employers Struggle to Respond
Description: As the opioid epidemic continues to rage across the country, with a record 72,000 drug overdose deaths estimated in 2017, the fallout is increasingly manifesting itself at construction sites, factories, warehouses, offices and other workplaces. A stunning 70 percent of employers reported that their businesses had been affected by prescription drug abuse, including absenteeism, positive drug… Read more »
Union defends video identifying ‘scabs’ at D-J Composites after workers report threats
Description: Video posted on Facebook, Twitter by Unifor Canada draws critical reaction Source: CBC.ca – video report Date: Sep 09, 2018 Link: https://www.cbc.ca/news/canada/newfoundland-labrador/unifor-defends-video-identifying-scabs-at-dj-composites-1.4816496 Questions for discussion: Do you think posting this video is acceptable union activity to counterbalance the work being done by scabs? What are the ethical issues involved? Do you think this publicity… Read more »
