Description: This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. Source: eMarketer.com Date: Oct 16, 2018 Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009 Questions for discussion: What… Read more »
Posts Categorized: Communication
Description: Here it is: Six Pixels of Separation – Episode #641 – Host: Mitch Joel. I’m a moron. I did not put two and two together. My buddy, Scott Stratten, let me know that a new book called, Planet Funny, had recently been published. I’m all-in on any non-fiction book that can bridge comedy, culture and things like… Read more »
Description: The holiday season is approaching, and with it the holiday toy wars. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html Questions for discussion: What is the strategy Target is using for this toy buying season? Are they targeting kids or their parents? Do you think they will succeed with this seasonal… Read more »
Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. Source: eMarketer.com Date: Oct 18, 2018 Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001 Questions for discussion: What should managers take away from this research? How should this information be integrated with strategic plans?
Description: Brandon Truaxe is out after turbulent week, which included shuttering all the company’s stores Source: CBC.ca Date: Oct.12, 2018 Link: https://www.cbc.ca/news/business/decium-ceo-removed-abnormal-beauty-company-1.4860687 Questions for discussion: What is the current situation? How did the organization arrived at this managerial breakdown? What should the firm have done to prevent these events? Do you think the brand has… Read more »
Description: Smart mirror streams live fitness classes Source: CBSNews.com – video report Date: Oct 11, 2018 Link: https://www.cbsnews.com/video/this-smart-mirror-puts-a-personal-trainer-in-your-reflection/ Questions for discussion: Aside from physical fitness, what are some other applications for this technology that you think can use this technology? Describe the user profile for this product.
Description: In a new book, journalist Nathan Schneider positions cooperative businesses as both radical and traditional–and says all businesses should move toward more democracy. Source: FastCompany.com Date: Oct 12, 2018 Link: https://www.fastcompany.com/90249347/why-the-cooperative-model-needs-to-be-at-the-heart-of-our-new-economy?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=10122018 Questions for discussion: How are large-scale cooperative organization structures different from tradition corporate structures? How is managing and leading different? Why do you… Read more »
Description: Today the company is announcing new original programming that puts users inside the story. Is it prestige TV, social storytelling, or a whole new medium? Source: FastCompany.com – video report Date: Oct 10, 2018 Link: https://www.fastcompany.com/90248568/snap-is-making-whatever-comes-after-tv?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=10102018&mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D Questions for discussion: Why do you suppose Snap is attempting to develop these programs? How can they increase… Read more »
Description: Professionals want to feel invested in a company that has some kind of purpose. The ping pong is ‘just window dressing’ Source: FinancialPost.com Date: Oct.03, 2018 Link: https://business.financialpost.com/entrepreneur/1003-biz-dd-linkedin-fpe?utm_source=Sailthru&utm_medium=email&utm_campaign=Financial%20Post%20-%20Entrepreneur%202018-10-03&utm_term=FP_Entrepreneur Questions for discussion: What does the report say about how Canadian professionals evaluate a firm and decide about applying for work there? Why is a firm’s… Read more »
Description: Amazon, the second largest private employer in the U.S., is raising the minimum wage for its full-time and temporary workers to $15 per hour. Source: Finance.Yahoo.com – video report Date: Sep 26, 2018 Link: https://finance.yahoo.com/news/real-reason-amazon-raising-minimum-wage-170807455.html Questions for discussion: What are the possible reasons for Amazon’s pay raise, according to the report? What do you… Read more »