Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
Posts Categorized: Change
Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price. Source: Bloomberg.com Date: Oct 20, 2017 Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner Questions for discussion: Summarize the strategic marketing thinking of ski industry management as described in the article? Do you think it will be effective?… Read more »
Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »
Description: LONDON — It turns out Angry Birds is a billion-dollar idea. Source: NYTimes.com Date: Sep 28, 2017 Link: https://www.nytimes.com/2017/09/28/business/dealbook/rovio-angry-birds-ipo.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is the basis for the valuation? How else can the firm generate revenues?
Description: Toys “R” Us chief executive Dave Brandon says the chain’s bankruptcy filing marks “the dawn of a new era” that will free it from crushing debts. Source: GlobeandMail.com Date: Sep 22, 2017 Link: https://beta.theglobeandmail.com/report-on-business/rob-commentary/toys-r-us-versus-amazon-no-contest/article36364306/ Questions for discussion: What is happening to retailing in Canada and to Toys R Us in particular? How should management… Read more »
Description: Elon Musk’s Hyperloop technology has the potential to revolutionise the way we travel. In a contest he held in Los Angeles, some of the world’s brightest engineers gathered to find the best way to make this billionaire’s pipe dream a reality. Source: TheEconomist.com – video report Date: Sep 20, 2017 Link: https://www.youtube.com/watch?v=lWo6LscqSGg Questions for… Read more »
Description: Traditional media channels fare less well Source: eMarketer.com Date: Sep 20, 2017 Link: https://www.emarketer.com/Article/Small-Businesses-Crowd-Facebook-Twitter-Marketing/1016499 Questions for discussion: How are small businesses using social media? What are the reasons for this strategic use of marketing funds?
Description: It’s remarkable how many ways entrepreneurs find to give back after they sell their business; many commit to community and philanthropy. But Calgary entrepreneurs Nancy Knowlton and Dave Martin have taken it to a new level. Source: FinancialPost.com Date: Sep 12, 2017 Link: http://business.financialpost.com/entrepreneur/fp-startups/0901-biz-rs-spence-nureva Questions for discussion: Explain the entrepreneurial success of Nancy Knowlton… Read more »
Description: Numbers don’t lie: West beats East, although New York is coming along nicely. Source: Bloomberg.com Date: Sep 12, 2017 Link: https://www.bloomberg.com/news/articles/2017-09-12/new-york-s-silicon-alley-is-still-no-match-for-silicon-valley Questions for discussion: What does the report say about the competition between east and west coasts technology development? How much influence do you think this new school will have on management decisions to… Read more »
Description: A year after its launch, Wattpad — an app that allows contributors to upload and share their writing for public viewing — had just 1,000 users. Source: FinancialPost.com Date: Nov 30, 2016 Link: http://business.financialpost.com/entrepreneur/growth-strategies/wattpads-dreams-of-becoming-the-next-disney-may-be-lofty-but-then-its-come-a-long-way-in-10-years Questions for Discussions: Describe this business model. What managerial services does it provide to creative artists? What other businesses could… Read more »