Description: Amazon shows off its the new delivery option. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2i7NWvV Questions for discussion: Who is the target market for this service? What promotional message is Amazon communicating to customers and how is it encoded in the video? Do you think this service will be successful?
Posts Categorized: Change
Description: We peeked into FedEx Ground hub in New Jersey. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2y7Iz5B Questions for discussion: How has technology helped FedEx serve customers better? Do you think Amazon would benefit by a greater degree of collaboration with just one delivery system?
Description: Airbus chief tells Montreal he believes aerospace analysts have underestimated demand and he can sell thousands of CSeries jets Source: FinancialPost.com Date: Oct 20, 2017 Link: http://business.financialpost.com/transportation/airlines/airbus-ceo-says-expects-to-sell-thousands-of-cseries-jets Questions for discussion: Using SWOT analysis, describe the deal between these companies. How will management at Bombardier have to change, as a result of this deal? Do… Read more »
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price. Source: Bloomberg.com Date: Oct 20, 2017 Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner Questions for discussion: Summarize the strategic marketing thinking of ski industry management as described in the article? Do you think it will be effective?… Read more »
Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »
Description: LONDON — It turns out Angry Birds is a billion-dollar idea. Source: NYTimes.com Date: Sep 28, 2017 Link: https://www.nytimes.com/2017/09/28/business/dealbook/rovio-angry-birds-ipo.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is the basis for the valuation? How else can the firm generate revenues?
Description: Toys “R” Us chief executive Dave Brandon says the chain’s bankruptcy filing marks “the dawn of a new era” that will free it from crushing debts. Source: GlobeandMail.com Date: Sep 22, 2017 Link: https://beta.theglobeandmail.com/report-on-business/rob-commentary/toys-r-us-versus-amazon-no-contest/article36364306/ Questions for discussion: What is happening to retailing in Canada and to Toys R Us in particular? How should management… Read more »
Description: Elon Musk’s Hyperloop technology has the potential to revolutionise the way we travel. In a contest he held in Los Angeles, some of the world’s brightest engineers gathered to find the best way to make this billionaire’s pipe dream a reality. Source: TheEconomist.com – video report Date: Sep 20, 2017 Link: https://www.youtube.com/watch?v=lWo6LscqSGg Questions for… Read more »