Description: We peeked into FedEx Ground hub in New Jersey. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2y7Iz5B Questions for discussion: How has technology helped FedEx serve customers better? Do you think Amazon would benefit by a greater degree of collaboration with just one delivery system?
Posts Categorized: Change
Description: Airbus chief tells Montreal he believes aerospace analysts have underestimated demand and he can sell thousands of CSeries jets Source: FinancialPost.com Date: Oct 20, 2017 Link: http://business.financialpost.com/transportation/airlines/airbus-ceo-says-expects-to-sell-thousands-of-cseries-jets Questions for discussion: Using SWOT analysis, describe the deal between these companies. How will management at Bombardier have to change, as a result of this deal? Do… Read more »
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price. Source: Bloomberg.com Date: Oct 20, 2017 Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner Questions for discussion: Summarize the strategic marketing thinking of ski industry management as described in the article? Do you think it will be effective?… Read more »
Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »
Description: LONDON — It turns out Angry Birds is a billion-dollar idea. Source: NYTimes.com Date: Sep 28, 2017 Link: https://www.nytimes.com/2017/09/28/business/dealbook/rovio-angry-birds-ipo.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is the basis for the valuation? How else can the firm generate revenues?
Description: Toys “R” Us chief executive Dave Brandon says the chain’s bankruptcy filing marks “the dawn of a new era” that will free it from crushing debts. Source: GlobeandMail.com Date: Sep 22, 2017 Link: https://beta.theglobeandmail.com/report-on-business/rob-commentary/toys-r-us-versus-amazon-no-contest/article36364306/ Questions for discussion: What is happening to retailing in Canada and to Toys R Us in particular? How should management… Read more »
Description: Elon Musk’s Hyperloop technology has the potential to revolutionise the way we travel. In a contest he held in Los Angeles, some of the world’s brightest engineers gathered to find the best way to make this billionaire’s pipe dream a reality. Source: TheEconomist.com – video report Date: Sep 20, 2017 Link: https://www.youtube.com/watch?v=lWo6LscqSGg Questions for… Read more »
Description: Traditional media channels fare less well Source: eMarketer.com Date: Sep 20, 2017 Link: https://www.emarketer.com/Article/Small-Businesses-Crowd-Facebook-Twitter-Marketing/1016499 Questions for discussion: How are small businesses using social media? What are the reasons for this strategic use of marketing funds?