Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
Posts Categorized: Change
Description: Famous for great management, General Electric is staring down a plunging share price, a federal investigation, and possible breakup. Source: Bloomberg.com Date: Feb 1, 2018 Link: https://www.bloomberg.com/news/features/2018-02-01/how-ge-went-from-american-icon-to-astonishing-mess Questions for discussion: What does the article say about the reasons for GE’s rise and fall? Is blame entirely the fault of poor management? Can GE rise… Read more »
Description: Toys “R” Us is planning to shutter a fifth of its U.S. stores. Source: CNNMooney.com – video report Date: Jan 23, 2018 Link: http://money.cnn.com/2018/01/24/news/companies/toys-r-us-stores-closing/index.html?iid=hp-stack-dom Questions for discussion: What does this report say about the reasons for the store closures? How can management deal with the challenges facing the firm?
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
Description: And it could do it while eliminating herbicides, replenishing topsoil, and reducing carbon consumption. If all goes to plan. Source: Bloomberg.com Date: Jan 11, 2018 Link: https://www.bloomberg.com/news/features/2018-01-11/this-army-of-ai-robots-will-feed-the-world Questions for discussion: What does the article say about the future uses of technology? How will these predictions affect business and workers?
Description: Imagine you’re a cookie mogul. You figured out a way to make lots of money by giving away delicious cookies for free, and in less than a decade, you created a global cookie behemoth. Source: NYTimes.com Date: Jan 13, 2018 Link: https://www.nytimes.com/2018/01/12/technology/facebook-news-feed-overhaul.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is changing at Facebook? Do you think this… Read more »
Description: Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices. Source: eMarketing.com Date: Jan 12, 2018 Link: https://www.emarketer.com/content/millennials-favor-smartphones-for-second-screening Questions for discussion: What does the report say about device use? What does this mean for companies involved in delivering content to audiences?
Description: Artificial intelligence can perform certain specific tasks far better than humans, but it still has a long way to go before it can replace humans Source: FinancialPost.com Date: Dec 28, 2017 Link: http://business.financialpost.com/technology/welcome-to-the-machine-why-white-collar-jobs-are-safe-from-ai-for-now Questions for discussion: Summarize the key points that managers should undersatnd about AI and how it is likley to affect business… Read more »
Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts. Source: eMarketer.com Date: Nov 30, 2017 Link: https://www.emarketer.com/Article/How-Benefit-Cosmetics-Uses-Organic-vs-Paid-Social/1016793 Questions for discussion: What is the difference between organic and… Read more »