Description: AI drives recommendations, but humans still play a role Source: eMarketer.com Date: Mar 22, 2018 Link: https://www.emarketer.com/content/publishers-use-ai-for-content-recommendations-and-ad-targeting Questions for discussion: Summarize the description of how AI is used in publishing. Why are humans still needed, in your opinion?
Posts Categorized: Change
Description: WestJet Airlines Ltd.’s announcement of a new chief executive, effective Thursday, marks an abrupt end to an eight-year run for outgoing CEO Gregg Saretsky. Source: Globe.ca Date: Mar 08, 2018 Link: https://www.theglobeandmail.com/report-on-business/westjet-ceo-gregg-saretsky-retires-effective-immediately/article38247007/ Questions for discussion: Why do you suppose leadership changes so abruptly so often at WestJet? Do you think this change at the… Read more »
Description: NEW YORK— Best Buy (BBY) is shuttering all 250 of its small-format mobile phone stores in the U.S., saying the locations have become less profitable. Source: CBS.com – video report Date: Mar 01, 2018 Link: https://www.cbsnews.com/news/best-buy-says-goodbye-to-mobile-phone-stores/ Questions for discussion: Why is management taking this action? How have consumer buying behaviors changed since these stores… Read more »
Description: Two-hour delivery will be free and a one hour option costs $7.99 on orders of $35 or more. Amazon now delivers Whole Foods groceries in a few select cities from CNBC. Source: CNBC.com – video report Date: Feb 08, 2018 Link: https://www.cnbc.com/video/2018/02/08/amazon-now-delivers-whole-foods-groceries-in-a-few-select-cities.html Questions for discussion: How is management capitalizing on the synergies of these… Read more »
Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
Description: Famous for great management, General Electric is staring down a plunging share price, a federal investigation, and possible breakup. Source: Bloomberg.com Date: Feb 1, 2018 Link: https://www.bloomberg.com/news/features/2018-02-01/how-ge-went-from-american-icon-to-astonishing-mess Questions for discussion: What does the article say about the reasons for GE’s rise and fall? Is blame entirely the fault of poor management? Can GE rise… Read more »
Description: Toys “R” Us is planning to shutter a fifth of its U.S. stores. Source: CNNMooney.com – video report Date: Jan 23, 2018 Link: http://money.cnn.com/2018/01/24/news/companies/toys-r-us-stores-closing/index.html?iid=hp-stack-dom Questions for discussion: What does this report say about the reasons for the store closures? How can management deal with the challenges facing the firm?
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we consider the changes planned for Facebook’s News Feed and the possible implications for advertisers. Will the shifting focus of the News Feed, with an emphasis on “personal” posts, force changes for marketers? Source: eMarketer.com Date: Jan 23, 2018 Link: https://www.emarketer.com/content/the-facebook-news-feed-conundrum?ecid=NL1001 Questions for discussion:… Read more »
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
Description: And it could do it while eliminating herbicides, replenishing topsoil, and reducing carbon consumption. If all goes to plan. Source: Bloomberg.com Date: Jan 11, 2018 Link: https://www.bloomberg.com/news/features/2018-01-11/this-army-of-ai-robots-will-feed-the-world Questions for discussion: What does the article say about the future uses of technology? How will these predictions affect business and workers?