Description: Target CEO Brian Cornell is hoping the upcoming Christmas holiday season will boost the prospects of Target in Canada. Source: BNN Date: October 08, 2014 Video Link: http://www.bnn.ca/News/2014/10/8/Targets-CEO-needs-a-Canadian-Christmas-miracle.aspx Questions for Discussion: Analyse Target’s plan to boost sales in Canada? What are some of the problems Target has faced in Canada? Will the upcoming holiday… Read more »
Posts Categorized: Change
BlackBerry’s Passport Demand Exceeding Expectations
Description: BlackBerry’s CEO John Chen says that the shortage of Passport suggests that the demand for Passport is exceeding expectations. Source: BNN Date: October 17, 2014 Video Link: http://www.bnn.ca/News/2014/10/17/BlackBerry-CEO-says-Passport-demand-exceeding-expectations-.aspx Questions for Discussion: Compare and contrast BlackBerry’s marketing strategy for Passport with that of Apple’s iPhone 6? What are the sort of consumers that BlackBerry focuses… Read more »
Netflix refuses to hand data to CRTC
Description: In a move that can have strong implications for the internet media in Canada, Netflix refused to hand over information that the company considers sensitive – like the number of subscribers Netflix has in Canada, and how much money it earns from them – to Canadian Radio-television and Telecommunications Commission (CRTC). Source: BNN Date:… Read more »
Transformation of Xerox
Description: Xerox has been one of the most successful global brands. However, given the increased competition in the technology industry, it has set about to transform itself to stay competitive. Source: CBC Date: September 15, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2519524434/?page=2 Questions for Discussion: How has Xerox transformed itself over the years? Discuss how this transformation builds… Read more »
Tim Hortons eyeing the breakfast and lunch market
Description: To increase its profits, Tim Hortons is actively targeting customers for their breakfast and lunch needs. By adding new innovative items to its menu, Tim Hortons offers customers various food-and-beverage combos during the rush meal times. Source: Canadian Business Date: August 06, 2014 Video Link:http://www.canadianbusiness.com/business-news/tim-hortons-has-a-more-optimistic-outlook-for-the-year-as-profits-hold-steady/ Questions for Discussion: How will this new strategy by… Read more »
Union challenges Air Canada’s move to reduce flight attendants on its flights
Description: Air Canada, in line with other airlines such as WestJet, are going ahead with a policy of one flight attendant per 50 passengers. The Canadian Union of Public Employees, with more than 7,000 Air Canada flight attendants, has challenged this decision at the Federal court. Source: BNN Date: August 08, 2014 Link:http://www.bnn.ca/News/2014/8/8/Union-challenges-Air-Canadas-move-to-fewer-flight-attendants.aspx Questions for Discussion:… Read more »
BlackBerry’s New Square Screen Phone
Description: BlackBerry has unveiled its new smart phone, called the Passport. Unlike its earlier smart phones, this phone has a square screen. Source: CBC Date: July 09, 2014 Video Link:http://www.cbc.ca/player/News/Business/ID/2472580111/ Questions for Discussion: Why has BlackBerry launched a square screen? What are the benefits and the drawbacks of a square screen? Do you feel this… Read more »
An electric motorcycle by Harley-Davidson
Description: The iconic motorcycle maker, Harley-Davidson, is launching it first electric motorcycle, live Wire. This is a re-invention for Harley-Davidson. Source: Canadian Business Date: June 23, 2014 Video Link:http://www.cbc.ca/player/News/Business/ID/2466960999/?page=2 Questions for Discussion: What do you feel about this re-invention by Harley-Davidson? Will this new product turn away Harley’s long-term customers? Do you feel this product… Read more »
Supreme Court of Canada sides with Wal-Mart workers
Description: In an important decision, the Supreme Court of Canada ruled in favour of Wal-Mart workers in Quebec. In 2004, workers at the Wal-Mart store in Jonquière, Quebec, formed a union. Just before the first arbitration was to be carried out, Wal-Mart decided to close down the store, putting all the 190 people out of… Read more »
Canada’s new anti-spam legislation
Description: Canada’s new anti-spam legislation will come in effect from July 1. This means that any spams in emails will be illegal. Small businesses, which rely on sending email spams to promote their business, will have to scramble for other options. Source: CBC Date: June 04, 2014 Video Link:http://www.cbc.ca/player/News/Business/ID/2462065485/ Questions for Discussion: What all does… Read more »
