Description: Facebook pleased investors Wednesday by reporting a strong quarter of earnings led by impressive statistics on user activity for the fourth quarter of 2018. Source: CNBC.com Date: Jan 31, 2019 Link: https://www.cnbc.com/2019/01/31/people-say-they-care-about-facebooks-privacy-scandals-but-they-dont.html Questions for discussion: What does the report say about social media users’ attitudes toward privacy? How should management of social media firms deal with this… Read more »
Posts Categorized: Ethics
Description: As political and business leaders gather for the World Economic Forum in Davos, Switzerland, this week, a roster of the most sustainable companies is also enjoying a moment in the spotlight. Source: Forbes.com Date: Jan 22, 2019 Link: https://www.forbes.com/sites/karstenstrauss/2019/01/22/the-most-sustainable-companies-in-2019/#8dd695e6d7da Questions for discussion: What does the report say about the meaning of sustainability today and… Read more »
Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name. Source: HarvardBusinessReview.com Date: FROM THE… Read more »
Description: Podcast | How Kids Earn, Save and Spend Source: eMarketer.com – podcast Date: Jan , 2019 Link: https://www.emarketer.com/content/podcast-how-kids-earn-save-and-spend Questions for discussion: What does the discussion reveal about this demographic that would be useful to marketing managers? Are you surprised by the data?
Description: With just over $18 billion to his name, capitalism has been good to Ray Dalio: He started his hedge fund, Bridgewater Associates, out of a two-bedroom New York City apartment in 1975 and it now manages $160 billion in assets and is the largest hedge fund in the world, according to Forbes. Source: CNBC.com – video… Read more »
Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests. Source: NBC.com Date: Jan 08, 2019 Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251 Questions for discussion: Summarize the criticisms leveled at the health care industry in this report? Do you agree with the assessments? How should the industry, governments, and… Read more »
Description: The scrutiny of Facebook’s collection and use of consumer data in recent years has prompted the tech giant to repeatedly defend its efforts around transparency and privacy. Source: NYTimes.com Date: Jan 16, 2019 Link: https://www.nytimes.com/2019/01/16/business/media/facebook-advertising-transparency-users.html Questions for discussion: Summarize the highlights in this report. What do you think is motivating FB to publicize this… Read more »
Description: A new category of wearable emerges Source: eMarketer.com Date: Jan 09, 2019 Link: https://www.emarketer.com/content/hey-siri-what-are-hearables?ecid=NL1009 Questions for discussion: Why is the development of hearable technology a game changer for the industry? What sorts of devices and applications can you image in the future?
Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants? Source: FastCompany.com Date: Jan 16, 2019 Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic Questions for discussion: How are startups challenging the giant consumer products companies in this arena? Why is this a particularly… Read more »
Description: At a company-wide town hall in early October, numerous Facebookemployees got in line to speak about their experiences with sexual harassment. Source: CNBC.com – video report Date: Jan 08, 2019 Link: https://www.cnbc.com/2019/01/08/facebook-culture-cult-performance-review-process-blamed.html Questions for discussion: Summarize the managerial culture at FB. How are conditions affecting the company and its empoyees? How should management respond to… Read more »