Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests. Source: NBC.com Date: Jan 08, 2019 Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251 Questions for discussion: Summarize the criticisms leveled at the health care industry in this report? Do you agree with the assessments? How should the industry, governments, and… Read more »
Posts Categorized: Global Management
Description: The scrutiny of Facebook’s collection and use of consumer data in recent years has prompted the tech giant to repeatedly defend its efforts around transparency and privacy. Source: NYTimes.com Date: Jan 16, 2019 Link: https://www.nytimes.com/2019/01/16/business/media/facebook-advertising-transparency-users.html Questions for discussion: Summarize the highlights in this report. What do you think is motivating FB to publicize this… Read more »
Description: A new category of wearable emerges Source: eMarketer.com Date: Jan 09, 2019 Link: https://www.emarketer.com/content/hey-siri-what-are-hearables?ecid=NL1009 Questions for discussion: Why is the development of hearable technology a game changer for the industry? What sorts of devices and applications can you image in the future?
Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants? Source: FastCompany.com Date: Jan 16, 2019 Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic Questions for discussion: How are startups challenging the giant consumer products companies in this arena? Why is this a particularly… Read more »
Description: At a company-wide town hall in early October, numerous Facebookemployees got in line to speak about their experiences with sexual harassment. Source: CNBC.com – video report Date: Jan 08, 2019 Link: https://www.cnbc.com/2019/01/08/facebook-culture-cult-performance-review-process-blamed.html Questions for discussion: Summarize the managerial culture at FB. How are conditions affecting the company and its empoyees? How should management respond to… Read more »
Description: In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn’t come without growing pains. How Starbucks went from one coffee bean store to an $80B business from CNBC. Source: CNBC.com – video report Date: Jan 07, 2019… Read more »
Description: The U.S. and China are unlikely to reach a full deal at the end of their 90-day ceasefire on tit-for-tat tariffs, but a sustained decline in markets will push President Donald Trump to close a deal, an expert told CNBC on Monday. Source: CNBC.com – video report Date: Jan 07, 2019 Link: https://www.cnbc.com/2019/01/07/us-china-trade-talks-trump-will-be-push-to-make-a-trade-deal-with-china-should-markets-continue-to-tank.html Questions for discussion: How do tariffs affect American businesses?… Read more »
Description: Innovation is a big word. It’s a tough word and many businesses claim to be doing it… but few can demonstrate it (well). Source: SixPixels.com – podcast Date: Jan 01, 2019 Link: https://www.sixpixels.com/articles/archives/big-innovation-with-tendayi-viki-this-weeks-six-pixels-of-separation-podcast/ Questions for discussion: What does the interview teach you about innovation and development? What is your general impression of the ideas… Read more »
Description: In early July 2018, Marc Benioff packed his iPhone and iPad into a FedEx envelope and mailed it to his summer home in Hawaii. The billionaire CEO of Salesforce then hopped on a plane out of San Francisco for a quiet two-week vacation across the Galapagos Islands, Bora Bora and Easter Island. Source: CNBC.com – video report Date:… Read more »
Description: Looking ahead to key digital trends in 2019, eMarketer’s analysts render a bad news/good news pair of predictions for Facebook. Source: eMarketer.com Date: Dec 04, 2018 Link: https://www.emarketer.com/content/predicting-some-bad-news-and-good-news-for-facebook-in-2019 Questions for discussion: What does the report say about expected online viewing behaviors? What does this mean for online businesses and FB in particular?