What Are Snapchat and Twitter Doing to Stand Out?

Posted by & filed under Communication, Control, Decision Making, Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Management, Planning, Social Responsibility, Strategy, Teams.

Description: Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram. Even though they have far fewer users, solid ad opportunities on each platform are available, and both are managing to produce revenue gains despite their challenges. Source: eMarketer.com Date: Oct 04,… Read more »

How Two Millennials Spun Celebrities’ Instagram Comments Into a Full-Time Job and 800,000 Followers

Posted by & filed under Communication, Decision Making, Diversity, Entrepreneurship, Global Management, Innovation/Creativity, Leadership, Management, Motivation, New product, Planning, Social Responsibility, Strategy, Teams.

Description: @CommentsByCelebs founders Emma Diamond and Julie Kramer spend their days combing Instagram comment sections for celebrity conversations. Here are their success secrets. Source: Entrepreneurs.com Date: Oct 03, 2018 Link: https://www.entrepreneur.com/article/321113?utm_source=newsletter&utm_medium=email Questions for discussion: Describe this business model? How can it be replicated for other Instagram environments? How can it be monetized?

Missing: Women C.E.O.s

Posted by & filed under Ethics, Global Management, Human Resource Management, Leadership, Management, Motivation, Planning, Social Responsibility, Teams.

Description: When Indra Nooyi steps down on Wednesday as chief executive of PepsiCo after a successful 12 years at the helm, there will be one less woman running a major American company. Her successor, Ramon Laguarta, is man. Source: NYTimes.com Date: Sep 28, 2018 Link: https://www.nytimes.com/2018/09/28/us/missing-women-ceos.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=8&pgtype=sectionfront Questions for discussion: According to the article, why are… Read more »

Hershey CEO: Snacking growth is outpacing center-of-the-store…

Posted by & filed under Communication, Decision Making, Diversity, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Social Responsibility, Strategy.

Description: Hershey CEO Michele Buck joins ‘Squawk Box’ to discuss the confection and snacking business, Hershey going beyond snacking, what to expect this Halloween for snacks and the company’s future. Hershey CEO: Snacking growth is outpacing center-of-the-store growth from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/27/hershey-ceo-snacking-growth-is-outpacing-center-of-the-store-growth.html Questions for discussion: How… Read more »

Weight Watchers CEO on name rebrand to WW

Posted by & filed under Communication, Decision Making, Global Management, Management, New product, Operations Management, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base. Weight Watchers CEO on name rebrand to WW from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/24/weight-watchers-ceo-on-changing-names-and-marketing-healthy-living.html Questions for discussion: Do you think the change in the… Read more »

Social Networks’ Video Ad Revenues Balloon

Posted by & filed under Communication, Global Management, Innovation/Creativity, Management, Negotiation, New product, Planning, Technology.

Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures. Source: eMarketer.com Date: Sep 28, 2018 Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020 Questions for discussion: What is happening to social network ad revenue? Why… Read more »

Amazon Unveils New Devices to Power Smart Home With Your Voice

Posted by & filed under Ethics, Global Management, Innovation/Creativity, Management, New product, Social Responsibility, Strategy, Technology.

Description: Amazon.com Inc. unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the house — from a microwave oven to a security camera and wall clock. Source: Bloomberg.com – video report Date: Sep 21, 2018 Link: https://www.bloomberg.com/news/videos/2018-09-21/amazon-s-alexa-leads-competitors-in-connected-home-tech-feinseth-says-video Questions for… Read more »

Gap Inc. unveils its first new brand in more than a decade

Posted by & filed under Decision Making, Global Management, Innovation/Creativity, New product, Planning, Strategy, Technology.

Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90238533/gap-inc-unveils-its-first-new-brand-in-more-than-a-decade?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=09202018 Questions for discussion: Summarize the key strategic points management is adopting for this product line. Are independent retail stores necessary for success? Do you… Read more »

Want to change the world? Here are five steps to take

Posted by & filed under Change, Decision Making, Environment, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Planning, Social Responsibility.

Description: Case Foundation CEO Jean Case’s new book profiles leaders who have used their desire to solve a problem to drown out their fear of risk or failure. Source: FastCompany.com Date: Sep 20, 2018 Link: https://www.fastcompany.com/90239282/want-to-change-the-world-here-are-five-steps-to-take?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=09202018 Questions for discussion: What are the key messages about leadership for managers to take-away? Do you agree with this… Read more »

Most Apps Get Deleted Within a Week

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Description: From January-July 2018, Adjust analyzed 8 billion app installs worldwide and found that on average, apps get deleted in 5.8 days after they’re downloaded. Entertainment apps get uninstalled the quickest and lasted less than one day on average before they were removed. Source: eMarketer.com Date: Sep 13, 2018 Link: https://www.emarketer.com/content/most-apps-get-deleted-within-a-week Questions for discussion: What does the report… Read more »