Description: Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. Source: Entrerpreneur.com Date: Nov 18, 2016 Link: https://www.entrepreneur.com/article/283669 Questions for Discussions: What does this report say about strategies for podcasting success? Select a hypothetical client and create a short description of a podcast you would create following the guidelines in… Read more »
Posts Categorized: Global Management
The Last Days of Target
Description: The untold tale of Target Canada’s difficult birth, tough life and brutal death Source: CanadianBusiness.com Date: Nov 01, 2016 Link: http://www.canadianbusiness.com/the-last-days-of-target-canada/ Questions for Discussions: Summarize the highlights of Target’s demise as presented in this report. Do you think this assessment is a fair criticism of management?
Alibaba’s Singles Day: World’s biggest shopping bonanza sets new record
Description: China’s shopping blitz sets new record Source: CNNMoney.com – video report Date: Nov 11, 2016 Link: http://money.cnn.com/video/technology/2016/11/11/alibaba-singles-day-shopping-new-records.cnnmoney/ Questions for discussion: Why does this report say about the Chinese consumer today? What does this mean for American businesses?
The NFL Was a Sure Thing for TV Networks. Until Now
Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming .. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now Questions for Discussions: What are the problems facing the NFL and pro-sports in general? How would you suggest the industry address these issues?
Samsung Just Recalled 3 Million Washing Machines
Description: Another blow for the company Source: Fortune.com – video report Date: Nov 04, 2016 Link: http://for.tn/2fLtylm Questions for Discussions: What is the damage to the Samsung brand because of these product issues? How do you think consumers will “forgive and forget” in the long run? Do you think the company response is adequate?
Here’s How Goya Cornered the Latino Market
Description: The founding family explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2efZBpe Questions for discussion: Explain the growth and success of the company. To which market segments does the company sells.
Johnson & Johnson Is Changing the Way it Interacts With Consumers
Description: Group Worldwide Chairman Sandi Peterson explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2e13UGZ Questions for Discussions: What does Sandi Peterson mean by selling the “experience” as well as the product to consumers? How is this facilitated through Internet technologies?
Bombardier cutting 7,500 jobs amid talks with Ottawa: ‘The timing is really unfortunate’
Description: MONTREAL — A second large wave of job cuts is hitting Bombardier workers in less than a year as another 7,500 positions are to be eliminated around the world through the end of 2018. Source: BNN.com – video report Date: Oct 21, 2016 Link: http://www.bnn.ca/bombardier-cutting-7-500-jobs-amid-talks-with-ottawa-the-timing-is-really-unfortunate-1.589426 Questions for discussion: What is happening at Bombardier? What… Read more »
Meet the Startup Founder Behind E-Commerce Company Cosmic
Description: Alex Adelman has already built and sold his company to PopSugar Inc. Source: Fortune.com – video report Date: Oct 21, 2016 Link: http://for.tn/2eC9UoE Questions for discussion: What does Cosmic do for buyers and sellers? How is Alex Adelman a typical entrepreneur?
Why Phoenix Is the New Silicon Valley
Description: Mayor Greg Stanton explains Source: Fortune.com – video report Date: Oct 13, 2016 Link: http://for.tn/2dnuzNX Questions for discussion: Why is Phoenix the new Silicon Valley? How is a city government like a corporation, as illustrated by the report on Phoenix?
