Mobile App Users Warm to Rewarded Video, Playable Ads

Posted by & filed under Global Management, New product, Planning, Social Responsibility, Strategy, Technology.

Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »

Millennials Rejoice, These Avocados Have Less Fat

Posted by & filed under Global Management, Innovation/Creativity, New product, Planning, Strategy.

Description: Millennials Rejoice, These Avocados Have Less Fat Source: Fortune.com – video report Date: Oct 13, 2017 Link: http://for.tn/2ymChmc Questions for discussion: Do you think the North American market would respond to this new product? Who would likely be the target customer for this product? How would you set the price relative to current avocados in… Read more »

Why Consumers Continue to Shift Away from Pay TV

Posted by & filed under Change, Global Management, Management, New product, Planning, Technology.

Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »

Amazon Is Testing Its Own Delivery Service to Rival FedEx and UPS

Posted by & filed under Control, Decision Making, Global Management, Innovation/Creativity, Organizational Change, Planning, Technology.

Description: Amazon.com Inc. is experimenting with a new delivery service intended to make more products available for free two-day delivery and relieve overcrowding in its warehouses, according to two people familiar with the plan, which will push the online retailer deeper into functions handled by longtime partners United Parcel Service Inc. and FedEx Corp. Source: Bloomberg.com Date:… Read more »

Andrew Coyne: Time to bust the myth. Canada does not have to be in aerospace

Posted by & filed under Chapter 13 - Future Issues, Global Management, Management, Negotiation, Operations Management, Planning, Strategy, Technology.

Description: It is time we took stock. We have poured billions of dollars down this sink hole, and all it has bought us is the right to go on pouring billions more Source: FinancialPost.com Date: Sep 28, 2017 Link: http://nationalpost.com/opinion/andrew-coyne-time-to-bust-the-myth-canada-does-not-have-to-be-in-aerospace Questions for discussion: What are the arguments for subsidizing the aerospace industry in Canada? What… Read more »

Boeing flies high. Dow’s top stock up 60% this year

Posted by & filed under Chapter 9 - Strikes and Lockouts, Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Strategy, Teams, Technology.

Description: Boeing may be in a bitter battle with rivals Airbus, Bombardier and Embraer for global domination in the sky, but the airline maker and defense giant is the undisputed king of Wall Street this year. Its stock is in the stratosphere. Source: CNNMoney.com – video report Date: Sep 18, 2017 Link: http://money.cnn.com/2017/09/18/investing/boeing-stock-dow-defense-mergers/index.html Questions for… Read more »