Description: In the battle between the mobile web and native apps, advertisers have already declared a clear winner, at least in the US. eMarketer estimates that more than three-quarters of mobile ad spending in the US—a figure equal to $45.26 billion—will flow to native apps this year, with the balance spent on the mobile web…. Read more »
Posts Categorized: Global Management
Millennials Rejoice, These Avocados Have Less Fat
Description: Millennials Rejoice, These Avocados Have Less Fat Source: Fortune.com – video report Date: Oct 13, 2017 Link: http://for.tn/2ymChmc Questions for discussion: Do you think the North American market would respond to this new product? Who would likely be the target customer for this product? How would you set the price relative to current avocados in… Read more »
Why Consumers Continue to Shift Away from Pay TV
Description: Price is still the top factor Source: eMarketer.com Date: Oct 04, 2017 Link: https://www.emarketer.com/Article/Why-Consumers-Continue-Shift-Away-Pay-TV/1016570?ecid=NL1009 Questions for discussion: What does the research say about consumer attitude toward the price-value relationship of pay to view television? How should the industry respond to this growing trend, in your opinion? How do you think this trend might affect… Read more »
Check Out Google Pixel Buds
Description: The company’s first pair of wireless headphones. Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2xhtgqv Questions for discussion: Who is the broader target customer for this product? How would you market the special translation features to one target customer, say international students?
The Most Expensive Travel Days of the Year
Description: Consider these options before you book your trip. Source: CNNMoney.com – video report Date: Oct 04, 2017 Link: http://for.tn/2y1TO2U Questions for discussion: Explain why ticket prices vary as they do during the year. What other products or services are likely to follow the same price patterns?
Taco Facts That Will Make You Want to Chow Down
Description: Americans ate over 4.5 billion tacos in 2016. Source: Fortune.com – video report Date: Oct 04, 2017 Link: http://for.tn/2xYfMDV Questions for discussion: Are you surprised by the statistics presented in this report? Why do you suppose Tacos are so popular?
Amazon Is Testing Its Own Delivery Service to Rival FedEx and UPS
Description: Amazon.com Inc. is experimenting with a new delivery service intended to make more products available for free two-day delivery and relieve overcrowding in its warehouses, according to two people familiar with the plan, which will push the online retailer deeper into functions handled by longtime partners United Parcel Service Inc. and FedEx Corp. Source: Bloomberg.com Date:… Read more »
Andrew Coyne: Time to bust the myth. Canada does not have to be in aerospace
Description: It is time we took stock. We have poured billions of dollars down this sink hole, and all it has bought us is the right to go on pouring billions more Source: FinancialPost.com Date: Sep 28, 2017 Link: http://nationalpost.com/opinion/andrew-coyne-time-to-bust-the-myth-canada-does-not-have-to-be-in-aerospace Questions for discussion: What are the arguments for subsidizing the aerospace industry in Canada? What… Read more »
Boeing flies high. Dow’s top stock up 60% this year
Description: Boeing may be in a bitter battle with rivals Airbus, Bombardier and Embraer for global domination in the sky, but the airline maker and defense giant is the undisputed king of Wall Street this year. Its stock is in the stratosphere. Source: CNNMoney.com – video report Date: Sep 18, 2017 Link: http://money.cnn.com/2017/09/18/investing/boeing-stock-dow-defense-mergers/index.html Questions for… Read more »
Ikea May Open Standalone Restaurant
Description: For all you Swedish meatball fans Source: Fortune.com – video report Date: Sep 28, 2017 Link: http://for.tn/2fvA0Lg Questions for discussion: Do you think this concept will work in North America? Who is the target customer? Would you develop a wider menu choice or stick to the limited options?