Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
Posts Categorized: Decision Making
Beer Canada calls on feds to axe increasing beer tax as consumption trends down
Description: The federal government’s plan to hike excise taxes on beer every year will result in consumers paying more for the alcoholic beverage and business owners investing less in their operations, says an industry association fighting the change. Source: NationalPost.com Date: Jan 16, 2018 Link: http://nationalpost.com/pmn/news-pmn/canada-news-pmn/beer-canada-calls-on-feds-to-axe-increasing-beer-tax-as-consumption-trends-down Questions for discussion: What does the article say about… Read more »
Cracking down on big tech: Tech-lash gains momentum
Description: Alexandra Suich Bass, The Economist U.S. tech editor, discusses the accusations that tech is too big, addictive and destructive. Cracking down on big tech: Tech-lash gains momentum from CNBC. Source: CNBC.com – video report Date: Jan 19, 2018 Link: https://www.cnbc.com/video/2018/01/19/cracking-down-on-big-tech-tech-lash-gains-momentum.html Questions for discussion: What are the arguments suggesting the chances of big breakups or… Read more »
Flu season could cost employers $9 billion in productivity
Description: Dr. William Schaffner, Vanderbilt School of Medicine, and Andy Challenger, of Challenger, Gray & Christmas, discuss how the flu affects the US economy and how people can avoid illness during a tough flu season. Flu season could cost employers $9 billion in productivity from CNBC. Source: CNBC.com – video report Date: Jan 19, 2018… Read more »
Who Owns the Online Experience? A Discussion of Net Neutrality
Description: In the latest episode of “Behind the Numbers,” eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers. Source: eMarketer.com Date: Jan 19, 2018 Link: https://www.emarketer.com/content/who-owns-the-online-experience-a-discussion-of-net-neutrality Questions for discussion: What are the arguments surrounding net neutrality? What is your opinion on the issue? Explain?
‘Right thing to do’: JJ Bean gives Ontario minimum wage to Vancouver staff
Description: The company increased the price of products to offset the cost of wage increases Source: CBC.ca Date: Jan 12, 2018 Link: http://www.cbc.ca/news/canada/british-columbia/jj-bean-coffee-wage-increase-hike-1.4486070 Questions for discussion: How has this firm adjusted to minimum wage laws? Do you think this strategy will work or will business decline?
The Difficulties With Facebook’s News Feed Overhaul
Description: Imagine you’re a cookie mogul. You figured out a way to make lots of money by giving away delicious cookies for free, and in less than a decade, you created a global cookie behemoth. Source: NYTimes.com Date: Jan 13, 2018 Link: https://www.nytimes.com/2018/01/12/technology/facebook-news-feed-overhaul.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is changing at Facebook? Do you think this… Read more »
Legalized marijuana in California opens floodgates for cannabis..
Description: CNBC’s Aditi Roy takes a look at how cannabis companies are getting ready for what could be a huge opportunity in the Golden State. Legalized marijuana in California opens floodgates for cannabis companies from CNBC. Source: CNBC.com – video report Date: Jan 02, 2018 Link: https://www.cnbc.com/video/2018/01/02/legalized-marijuana-in-california-opens-floodgates-for-cannabis-companies.html Questions for discussion: What are the prospects for… Read more »
Coffee Growers Are Holding Back Sales Until Prices Climb Back Up
Description: Hoang Thi Thom, a coffee grower in No. 2 producer Vietnam, isn’t keen to sell this year’s harvest. With prices for the robusta coffee she grows down 18 percent in 2017, Thom has sold just a tiny fraction of the 6 to 7 metric tons she expects to gather this season. The rest she plans… Read more »
Here’s How Tim Ferriss Prepares for a TED Talk
Description: Those who know me well know that I am an unabashed devotee of the author, podcaster, and life-hacking guru Tim Ferriss. I’ve listened to too many of his podcasts to count, and applied many tips from them to my life. So when I heard he had a new book coming out, the 624-page Tribe of… Read more »
