Description: It’s a pretty amazing life. Karen Wickrehas been involved in the communications space for a very long time. She’s based in Silicon Valley, sits on many boards and has even been written about quite a few times (check out Chip Conley‘s latest book, Wisdom @ Work for more about her abilities to be an executive whisperer and EQ… Read more »
Posts Categorized: Diversity
China Chopstick Debacle Puts Dolce & Gabbana’s Future at Stake
Description: Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly. Source: Bloomberg.com – video report Date: Nov 23, 2018 Link: https://www.bloomberg.com/news/articles/2018-11-23/china-chopstick-debacle-puts-dolce-gabbana-s-future-at-stake Questions for discussion: Summarize the issues facing management. What are the lessons to be learned by managers of international… Read more »
Facebook follows Google to end mandatory arbitration for sexual-harassment claims
Description: Facebook on Friday became the latest tech company to end a policy of requiring employees to settle claims of sexual harassment through private arbitration, according to a report by the Wall Street Journal. It will now allow employees to take these types of claims to court. Source: CNBC.com – video report Date: Nov 09, 2018 Link:… Read more »
How Magic Johnson convinced Howard Schultz to partner with him and build more Starbucks stores
Description: With five NBA Championships, an Olympic gold medal and various MVP awards to his name, Earvin “Magic” Johnson will go down as one of the greatest basketball players of all time. But the former Laker may be remembered for his business skills as well as his signature hook shot. Source: CNBC.com – video report… Read more »
Google Walkout: Employees Stage Protest Over Handling of Sexual Harassment
Description: Employees at Google offices around the world held a wave of walkouts on Thursday to protest the company’s handling of sexual harassment. Source: NYTimes.com Date: Nov 01, 2018 Link: https://www.nytimes.com/2018/11/01/technology/google-walkout-sexual-harassment.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Summarize the issues that precipitated the action by employees. What does this action say about the changing culture in this company?… Read more »
How Two Millennials Spun Celebrities’ Instagram Comments Into a Full-Time Job and 800,000 Followers
Description: @CommentsByCelebs founders Emma Diamond and Julie Kramer spend their days combing Instagram comment sections for celebrity conversations. Here are their success secrets. Source: Entrepreneurs.com Date: Oct 03, 2018 Link: https://www.entrepreneur.com/article/321113?utm_source=newsletter&utm_medium=email Questions for discussion: Describe this business model? How can it be replicated for other Instagram environments? How can it be monetized?
Hershey CEO: Snacking growth is outpacing center-of-the-store…
Description: Hershey CEO Michele Buck joins ‘Squawk Box’ to discuss the confection and snacking business, Hershey going beyond snacking, what to expect this Halloween for snacks and the company’s future. Hershey CEO: Snacking growth is outpacing center-of-the-store growth from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/27/hershey-ceo-snacking-growth-is-outpacing-center-of-the-store-growth.html Questions for discussion: How… Read more »
Why McDonald’s and Burger King flopped in Vietnam
Description: The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam,… Read more »
Nike’s online sales surge in days after Kaepernick ad debut
Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted. Source: CNBC.com – video report Date: Sep 06, 2018 Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html Questions for discussion: What does the written and video reports say about this issue? Do you agree with the analysis? How do you think… Read more »
Here’s what Twitter data says about the Nike boycott
Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say Source: MarketWatch.com Date: Sep 08, 2018 Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08 Questions for discussion: What does the report say is the public reaction to the story? Do you think the interpretation of the data is correct? How else might managers… Read more »
