Description: Hershey CEO Michele Buck joins ‘Squawk Box’ to discuss the confection and snacking business, Hershey going beyond snacking, what to expect this Halloween for snacks and the company’s future. Hershey CEO: Snacking growth is outpacing center-of-the-store growth from CNBC. Source: CNBC.com – video report Date: Sep 26, 2018 Link: https://www.cnbc.com/video/2018/09/27/hershey-ceo-snacking-growth-is-outpacing-center-of-the-store-growth.html Questions for discussion: How… Read more »
Posts Categorized: Diversity
Description: The fast food industry thrives in most of the world. Chains like McDonald’s and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald’s and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam,… Read more »
Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted. Source: CNBC.com – video report Date: Sep 06, 2018 Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html Questions for discussion: What does the written and video reports say about this issue? Do you agree with the analysis? How do you think… Read more »
Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say Source: MarketWatch.com Date: Sep 08, 2018 Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08 Questions for discussion: What does the report say is the public reaction to the story? Do you think the interpretation of the data is correct? How else might managers… Read more »
Description: CNBC’s Kate Rogers speaks with Starbucks COO Rosalind Brewer about the benefits of hiring young adults and her reaction to the arrest of two black men in a Philadelphia Starbucks. Starbucks COO on Philadelphia arrests and youth outreach from CNBC. Source: CNBC.com – video report Date: May 03, 2018 Link: https://www.cnbc.com/video/2018/05/03/starbucks-coo-on-philadelphia-arrests-and-youth-outreach.html Questions for discussion:… Read more »
Description: Amazon CEO Jeff Bezos has released his latest annual shareholder letter. In the letter, Bezos stressed the importance of having high standards in running a business. By setting high standards, companies are able to live up to “ever-rising customer expectations,” he said. Source: CNBC.com Date: Apr 19, 2018 Link: https://www.cnbc.com/2018/04/18/amazon-ceo-jeff-bezos-2018-shareholder-letter.html Questions for discussion: What does Jeff Bezos… Read more »
Description:The Top 5 Super Bowl Ads Of 2018 (And The One Absolute Worst) Source: FastCompany.com – video report Date: Feb 05, 2018 Link: https://www.fastcompany.com/40525928/the-top-5-super-bowl-ads-of-2018-and-the-one-absolute-worst Questions for discussion: What is the message sent in each ad? Which ad do you think is the most successful? Why? Which do you think is least successful? Why?
Description: Oprah Winfrey, in her electrifying speech at the Golden Globes, said that things are changing. Source: Chicagotribune.com Date: Jan 22, 2018 Link: http://www.chicagotribune.com/business/success/inc/tca-women-it-s-time-to-reach-for-those-leadership-roles-20180122-story.html Questions for discussion: What does the writer say to women about leadership? Do you agree with her assessments and advice?
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #603 – Host: Mitch Joel. There is no doubt that when it comes to writing business books on the creative process and how it flows in business today, Todd Henry is the gold standard. Source: Sixpixels.mirumagency.com – podcast Date: Jan 28, 2018 Link: http://sixpixels.mirumagency.com/podcast/archives/spos-603—building-the-best-creative-teams-with-todd-henry/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Marketing+and+Communications+Insights+Podcast+-+Mitch+Joel+at+Twist+Image%29… Read more »
Description: Not knowing coworkers means coordination breaks down, information gaps develop, customers get a disjointed experience, and culture doesn’t get a chance to grow Source: FinancialPost.com Date: Jan 11, 2018 Link: http://business.financialpost.com/entrepreneur/0109-biz-rh-ryan-fpe Questions for discussion: What sort of benefits have derived from this program? Why do you suppose this program has been successful? What sort… Read more »