Description: A new category of wearable emerges Source: eMarketer.com Date: Jan 09, 2019 Link: https://www.emarketer.com/content/hey-siri-what-are-hearables?ecid=NL1009 Questions for discussion: Why is the development of hearable technology a game changer for the industry? What sorts of devices and applications can you image in the future?
Posts Categorized: Technology
Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants? Source: FastCompany.com Date: Jan 16, 2019 Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic Questions for discussion: How are startups challenging the giant consumer products companies in this arena? Why is this a particularly… Read more »
Description: Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play Source: eMarketer.com Date: Jan 10, 2019 Link: https://www.emarketer.com/content/mobile-gaming-poised-for-significant-growth-in-2019?ecid=NL1001 Questions for discussion: What does the report say about the future of mobile gaming? What are the opportunities available to developers for monetizing… Read more »
Description: In early July 2018, Marc Benioff packed his iPhone and iPad into a FedEx envelope and mailed it to his summer home in Hawaii. The billionaire CEO of Salesforce then hopped on a plane out of San Francisco for a quiet two-week vacation across the Galapagos Islands, Bora Bora and Easter Island. Source: CNBC.com – video report Date:… Read more »
Description: Looking ahead to key digital trends in 2019, eMarketer’s analysts render a bad news/good news pair of predictions for Facebook. Source: eMarketer.com Date: Dec 04, 2018 Link: https://www.emarketer.com/content/predicting-some-bad-news-and-good-news-for-facebook-in-2019 Questions for discussion: What does the report say about expected online viewing behaviors? What does this mean for online businesses and FB in particular?
Description: Recruiting website Glassdoor has released its annual ranking of Canada’s top employers, and this year software companies are taking home much of the hardware. Source: BNNBloombeg.com Date: Dec 05, 2018 Link: https://www.bnnbloomberg.ca/these-are-canada-s-top-places-to-work-in-2019-according-to-glassdoor-1.1178136 Questions for discussion: What does the report say about what employees want in their work environment? Why do you suppose more companies… Read more »
Description: CNN’s Dr. Sanjay Gupta explains how to use Apple Watch’s built-in ECG monitor. Source: CNN.com – video report Date: Dec 04, 2018 Link: https://www.cnn.com/videos/business/2018/12/05/apple-watch-ecg-app-health-review.cnn-business/video/playlists/top-news-videos/ Questions for discussion: Do you think this device will significantly increase consumer choice for Apple in place of other brands? Who is the target market for this and other health… Read more »
Description: Asian indices plummeted today—Nikkei 225 down 1.9%, Hang Seng down 2.5%, Shanghai Composite down 1.7%—and Europe’s Stoxx 600 is down 1.9% at the time of writing. The main catalyst for the continuation of this week’s selloff was the arrest in Canada of Sabrina Meng Wanzhou, the chief financial officer of Huawei and the daughter of… Read more »
Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal. Source: CNBC.com Date: Dec 06, 2018 Link: https://www.cnbc.com/2018/12/06/apple-pursuing-violent-israeli-show-nevelot-richard-gere-to-star.html Questions for discussion: Why is… Read more »
Description: Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer. But are the benefits worth the cost? Source: eMarketer.com Date: Dec 06, 2018 Link: https://www.emarketer.com/content/rewarded-video-helps-mobile-advertisers-move-on-from-impressions?ecid=NL1001 Questions for discussion: What… Read more »