Description: Facebook pleased investors Wednesday by reporting a strong quarter of earnings led by impressive statistics on user activity for the fourth quarter of 2018. Source: CNBC.com Date: Jan 31, 2019 Link: https://www.cnbc.com/2019/01/31/people-say-they-care-about-facebooks-privacy-scandals-but-they-dont.html Questions for discussion: What does the report say about social media users’ attitudes toward privacy? How should management of social media firms deal with this… Read more »
Posts Categorized: Technology
No joke: Comedy Central wants you to watch its new shows on cable, not online
Description: The veteran network that’s been a go-to for South Park and Tosh 2.0 is pursuing a 3.0 strategy that veers away from chasing online views and embraces the strengths of both digital and linear video Source: FastCompany.com Date: JAN 31, 2019 Link: https://www.fastcompany.com/90295808/no-joke-comedy-central-wants-you-to-watch-its-new-shows-on-cable-not-online?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=01312019 Questions for discussion: How has Comedy Central’s strategies changed? Do you… Read more »
Why Isn’t Blockchain Preventing Ad Fraud?
Description: With fraud plaguing the digital advertising ecosystem, many advertisers hoped that blockchain’s open and distributed ledger would improve the way they filter and detect unscrupulous activity. But we don’t yet know if that’s possible. Why? Because not enough parties are using blockchain. Source: eMarketer.com Date: Jan 26, 2019 Link: https://www.emarketer.com/content/has-blockchain-stalled-as-an-ad-fighting-tool?ecid=NL1001 Questions for discussion: What… Read more »
SPOS #655 – Becoming An Audience of One With Srinivas Rao
Description: Here it is: Six Pixels of Separation – Episode #655 – Host: Mitch Joel. I love people are not only creative, but understand how to talk about creativity. It’s something that deeply motivates me to make stuff. Srinivas Rao is the host and founder of The Unmistakable Creative podcast, where he has conducted over 600 interviews with thought leaders… Read more »
Millennials may claim another victim: Harley-Davidson and the classic American motorcycle
Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle. Source: CNBC.com Date: Jan 25, 2019 Link: https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html Questions for discussion: How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years? What is management doing stratgically… Read more »
Are You Ready for the Nanoinfluencers?
Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience… Read more »
Alibaba and the Future of Business
Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name. Source: HarvardBusinessReview.com Date: FROM THE… Read more »
Podcast | How Kids Earn, Save and Spend
Description: Podcast | How Kids Earn, Save and Spend Source: eMarketer.com – podcast Date: Jan , 2019 Link: https://www.emarketer.com/content/podcast-how-kids-earn-save-and-spend Questions for discussion: What does the discussion reveal about this demographic that would be useful to marketing managers? Are you surprised by the data?
Amazon is on a hiring spree in India, even as new restrictions on foreign sellers loom
Description: Amazon could soon face a tighter market in India, as new government restrictions are set to kick in next month. But the company remains undeterred in its India expansion based on at least one measure: job openings. Source: CNBC.com – video report Date: Jan 16, 2019 Link: https://www.cnbc.com/2019/01/16/amazon-india-hiring-spree-new-restrictions-foreign-sellers-coming.html Questions for discussion: What is significant about… Read more »
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says
Description: The scrutiny of Facebook’s collection and use of consumer data in recent years has prompted the tech giant to repeatedly defend its efforts around transparency and privacy. Source: NYTimes.com Date: Jan 16, 2019 Link: https://www.nytimes.com/2019/01/16/business/media/facebook-advertising-transparency-users.html Questions for discussion: Summarize the highlights in this report. What do you think is motivating FB to publicize this… Read more »
