The seven-step social media method to grow your business

Posted by & filed under Communication, Entrepreneurship, Innovation/Creativity, Management, Social Responsibility, Strategy, Technology.

Description: How small businesses can start conversations with the right people and help build a solid online reputation — without breaking the bank Source: FinancialPost.com Date: Nov 28, 2018 Link: https://business.financialpost.com/entrepreneur/small-business/the-seven-step-social-media-method-to-grow-your-business?utm_source=Sailthru&utm_medium=email&utm_campaign=Financial%20Post%20-%20Entrepreneur%202018-11-28&utm_term=FP_Entrepreneur Questions for discussion: What does the article say about building a social media presence? Do you agree with this advice? What else should be… Read more »

Whatever Apple’s Tim Cook decides to do with video ‘could explode’: Discovery CEO

Posted by & filed under Communication, Control, Decision Making, Environment, Global Management, Innovation/Creativity, Management, New product, Operations Management, Planning, Strategy, Teams, Technology.

Description:  Discovery CEO David Zaslav told CNBC that Apple’s video streaming service “could explode” when it launches next year, because CEO Tim Cook and video head Eddy Cue have the connections they need: subscribers. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/28/tim-cooks-plans-for-apple-video-could-explode-discovery-ceo.html Questions for discussion: What distinguishes the Discovery business model from scripted television?… Read more »

How to create a compelling video for your brand

Posted by & filed under Communication, Innovation/Creativity, Leadership, Management, Planning, Strategy, Teams, Technology.

Description: Mike Pritchett, CEO of Shootsta, says don’t spend too much money on it. Keep it simple, straightforward, easy and authentic. Source: Entrepreneur.com – video report Date: Nov 28, 2018 Link: https://www.youtube.com/watch?v=5EMq53-W6jM&feature=youtu.be Questions for discussion: What does Mike Pritchett say about video production techniques? How would you rate this video in terms of the advice… Read more »

How Dollar Shave Club Approaches Podcasting

Posted by & filed under Communication, Global Management, Innovation/Creativity, Leadership, Management, New product, Social Responsibility, Strategy, Technology.

Description: The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in. Source: eMarketer.com Date: Nov 27, 2018 Link: https://www.emarketer.com/content/how-dollar-shave-club-approaches-podcasting?ecid=NL1001 Questions for discussion: What does the research data say about the growth in podcasting? Why do you think this medium is growing in popularity?… Read more »

SPOS #646 – Healthier Networking With Karen Wickre

Posted by & filed under Communication, Decision Making, Diversity, Entrepreneurship, Ethics, Global Management, Human Resource Management, Innovation/Creativity, Leadership, Management, Motivation, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: It’s a pretty amazing life. Karen Wickrehas been involved in the communications space for a very long time. She’s based in Silicon Valley, sits on many boards and has even been written about quite a few times (check out Chip Conley‘s latest book, Wisdom @ Work for more about her abilities to be an executive whisperer and EQ… Read more »

Robots in the field: farms embracing autonomous technology

Posted by & filed under Change, Decision Making, Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Management, New product, Planning, Social Responsibility, Strategy, Technology.

Description:  Faced with seesawing commodity prices and the pressure to be more efficient and environmentally friendly, farmer Jamie Butler is trying out a new worker on his 450-acre farm in England’s Hampshire countryside. Source: Finance.Yahoo.com Date: Nov 25, 2018 Link: https://ca.finance.yahoo.com/news/robots-field-farms-embracing-autonomous-124224230.html Questions for discussion: How is technology changing agriculture? How is offering a robotic service… Read more »

$9 million and a lifetime of bragging rights are on the line for Tiger Woods and Phil Mickelson

Posted by & filed under Communication, Decision Making, Entrepreneurship, Innovation/Creativity, Management, New product, Planning, Strategy, Technology.

Description:  It’s golf, but not as we know it. Friday sees two of the game’s greats go head to head, with no trophy or major title to be won. Source: CNBC.com – video report Date: Nov 23, 2018 Link: https://www.cnbc.com/2018/11/23/9-million-and-a-lifetime-of-bragging-rights-on-the-line-for-tiger-woods-and-phil-mickelson.html Questions for discussion: Do you think this format will succeed? Explain why. Would it succeed… Read more »

Canada Goose pushes into Chinese market used to fake parkas

Posted by & filed under Control, Decision Making, Global Management, Leadership, Management, Planning, Strategy, Technology.

Description: Canada Goose Holdings Inc. (GOOS.TO 2.66%) is pushing ahead with its China expansion, betting its strategy of selling premium coats directly to customers will help overcome a proliferation of knockoffs and the nation’s consumption slowdown. Source: BNNBloomberg.com Date: Nov 23, 2018 Link: https://www.bnnbloomberg.ca/canada-goose-takes-on-chinese-market-more-used-to-fake-parkas-1.1172675 Questions for discussion: What does the article say about how Canada Goose… Read more »

It will take much bigger thinking if Canada is to compete with giants in the ideas economy

Posted by & filed under Decision Making, Entrepreneurship, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Kevin Carmichael: Generating economic growth from ideas instead of goods will require different policies than the ones with which we have become comfortable Source: FinancialPost.com Date: Nov 15, 2018 Link: https://business.financialpost.com/technology/it-will-take-much-bigger-thinking-if-canada-is-to-compete-with-giants-in-the-ideas-economy#comments-area Questions for discussion: What does the article say about the future vision for Canadian companies if GDP is to grow substantially? Do you… Read more »