Description: External and internal factors inhibit change Source: eMarketer.com Date: Nov 23, 2018 Link: https://www.emarketer.com/content/inertia-prevents-marketers-from-reevaluating-their-spend?ecid=NL1001 Questions for discussion: What does the research say? How should managers deal with this issue?
Posts Categorized: Technology
Description: Kevin Carmichael: Generating economic growth from ideas instead of goods will require different policies than the ones with which we have become comfortable Source: FinancialPost.com Date: Nov 15, 2018 Link: https://business.financialpost.com/technology/it-will-take-much-bigger-thinking-if-canada-is-to-compete-with-giants-in-the-ideas-economy#comments-area Questions for discussion: What does the article say about the future vision for Canadian companies if GDP is to grow substantially? Do you… Read more »
Description: Sheryl Sandberg was seething. Inside Facebook’s Menlo Park, Calif., headquarters, top executives gathered in the glass-walled conference room of its founder, Mark Zuckerberg. Source: NYTimes.com Date: Nov 14, 2018 Link: https://www.nytimes.com/2018/11/14/technology/facebook-data-russia-election-racism.html Questions for discussion: Summarize the criticism aimed at the firm and its management in this report. Do you agree with the evaluation and… Read more »
Description: Walmart reported 43% e-commerce growth and U.S. same-store sales growth of 3.4% in the third quarter Source: MarketWatch.com Date: Nov 15, 2018 Link: https://www.marketwatch.com/story/walmarts-focus-on-lower-prices-e-commerce-pays-off-as-costs-rise-and-tariffs-loom-2018-11-15 Questions for discussion: Summarize and interpret the reported financial results at Walmart. What explains these results?
Description: In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. Source: Entrepreneur.com Date: Nov 14, 2018 Link: https://www.entrepreneur.com/article/323282?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the key lessons learned from this interview. Create a sketch of another idea that you think could match this design.
Description: With the launch of a way for people to connect with each other in mentoring relationships, and to look for jobs, Facebook has over the last year or so slowly been encroaching on LinkedIn’s territory as the go-to platform for people who want to leverage their networks of contacts to expand their career prospects. Source: TechCrunch.com Date: Nov13,… Read more »
Description: Alphabet is working to organize its many health projects. Source: Engadget.com Date: Nov 13, 2018 Link: https://www.engadget.com/2018/11/13/google-takes-over-deepmind-health/?yptr=yahoo Questions for discussion: Do you think these acquisitions are appropriate areas for future growth for Google? What does Google offer these firms that drives these deals?
Description: “If companies really want to help employees gain new skills, there has to be a basic understanding of what learning is really all about.” Source: FastCompany.com Date: Nov 09, 2018 Link: https://www.fastcompany.com/90261437/these-4-myths-about-the-skills-gap-will-hold-your-company-back?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=11092018 Questions for discussion: What does the report say about approaches to learning and training? Why do you think businesses approach training employees… Read more »
Description: Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. Source: Entrepreneur.com Date: Nov 06, 2018 Link: https://www.entrepreneur.com/article/322350?utm_source=newsletter&utm_medium=email Questions for discussion: Describe the key recommendation in this article. Create an example for a consumer products firm… Read more »
Description: Concept cars have been a staple of the automotive landscape for decades. Manufacturers use them to pique consumers’ interest, but also to showcase new technology and features they hope to unveil in later production cars. Source: CNBC.com – video report Date: Nov 08, 2018 Link: https://www.cnbc.com/2018/11/08/8-concept-cars-shaping-the-technology-dominated-drive-of-the-future.html Questions for discussion: What do these concept cars… Read more »