Lululemon surges to record high after ‘near flawless execution’

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Description: Lululemon Athletica Inc. (LULU.O 14.13%) shares soared to a record high on Thursday after the maker of upscale yogawear topped fourth-quarter estimates and its forecast eased concerns of decelerating sales. Source: BNNBloomberg.ca – video report Date: Mar 28, 2019 Link: https://www.bnnbloomberg.ca/lululemon-surges-to-record-high-after-near-flawless-execution-1.1236152 Questions for discussion: Explain the firm’s success? Do you think the best yet is… Read more »

Reddit to Cross $100 Million in Ad Revenues in 2019

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Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast. Source: eMarketer.com Date: Mar 26, 2019 Link:… Read more »

How to Make Millions Using Video Sales Letters

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Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Source: Entrepreneur.com Date: Mar 28, 2019 Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the communications strategies presented? Create a script for a product that follows this design and explain how it is supposed to… Read more »

SPOS #663 – Bernadette Jiwa Tells The Right Story

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Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Source:… Read more »

Making Marketing Attribution Work Means Choosing the Right Metrics

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Description:  When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. Source: eMarketer.com Date: Mar 18, 2019 Link: https://www.emarketer.com/content/making-marketing-attribution-work-means-choosing-the-right-metrics?ecid=NL1001 Questions for discussion: What does the report say about metrics managers use and those they should pay more attention to? What would you… Read more »

The pros and cons of breaking up big tech

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Description: Have tech companies gotten so big that it’s bad for the economy? Source: CNBC.com – video report Date: Mar 20, 2019 Link: https://www.cnbc.com/2019/03/20/fortt-knox-big-tech-breakup.html?forYou=true Questions for discussion: Summarize and evaluate the arguments presented in this debate. What do you think will happen? How would this affect these businesses and their customers going forward?

KFC Aims to Keep Its China Edge With AI Menu, Robot Ice Cream Maker

Posted by & filed under Communication, Compensation & Benefits, Control, Decision Making, Ethics, Global Management, Human Resource Management, Innovation/Creativity, Leadership, Management, New product, Operations Management, Social Responsibility, Strategy, Technology.

Description: In Shanghai’s southeastern district of Xujiahui, Colonel Sanders’s smiling visage looms over the restaurant entrance, as it does at thousands of KFC locations around the globe. But step inside, and it quickly becomes clear that this is no ordinary KFC. Source: Bloomberg.com Date: Mar 20, 2019 Link: https://www.bloomberg.com/news/articles/2019-03-20/yum-china-is-building-the-kfc-of-the-future?srnd=businessweek-v2 Questions for discussion: What is motivating… Read more »

Podcast | Does Less TV Mean Less Brand Engagement?

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Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video. Source: eMarketer.com – podcast Date: Mar 19, 2019 Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001 Questions for discussion: Summarize the key points Paul Verna argues in this podcast?… Read more »

Facebook’s Crisis Management Algorithm R

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Description:  One year after the Cambridge Analytica scandal, Mark Zuckerberg says the company really cares. Then why is there an endless cycle of fury and apology? Source: Bloomberg.com Date: Mar 16, 2019 Link: https://www.bloomberg.com/features/2019-facebook-neverending-crisis/?srnd=businessweek-v2 Questions for discussion: What are the problems generated by FB and how has management dealt with them? How do you think… Read more »

How vegan mayonnaise convinced Jeff Bezos to make his first investment in South America

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Description: NotCo, a Chilean startup that makes plant-based food alternatives to mayo, milk, and ice cream just got millions in funding from Bezos Expeditions, the Amazon founder’s investment group. Source: FastCompany.com Date: Mar 08, 2019 Link: https://www.fastcompany.com/90316486/how-vegan-mayonnaise-convinced-jeff-bezos-to-make-his-first-investment-in-south-america?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=3&partner=newsletter&campaign_date=03082019 Questions for discussion: What does the report say about the development of alternative plant-based foods? Do you think… Read more »