Description: What does parents’ downtime mean for marketers? Source: eMarketer.com Date: Apr 15, 2019 Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001 Questions for discussion: What does the research say about social behaviors that would interest marketing management? What are the greatest opportunities for management, according to the research?
Posts Categorized: Technology
Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »
Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes. Source: FastCompany.com Date: Apr 12, 2019 Link: https://www.fastcompany.com/90333645/this-new-technical-fabric-replaces-polyester-with-banana-plants?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=04122019 Questions for discussion: What are the major attributes that differentiate this new product? How should managers market this new product so… Read more »
Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year. Source: eMarketer.com Date: Apr 11, 2019 Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001 Questions for discussion: What does the research say about data gathering issues facing management? How can managers deal with the problems they face?
Description: Americans may start to become more ‘social’ in the way they shop for homes, one analyst thinks Source: MarketWatch.com Date: Apr 03, 2019 Link: https://www.marketwatch.com/story/facebook-sets-its-sights-on-housing-should-zillow-be-worried-2019-04-03?mod=mw_theo_homepage Questions for discussion: What are the competitive advantages favoring Facebook in the real estate business? Do you think consumers will respond to Facebook advertising for housing? Explain.
Description: New York (CNN Business)General Electric is a tiny player in the booming offshore wind market. But that will change soon — and it needs to, if the company wants to outgrow its exposure to fossil fuels. One major investment that illustrates GE’s interest: The Haliade-X, the world’s largest and most powerful offshore wind turbine. Source: CNNMoney.com –… Read more »
Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching. Source: eMarketer.com Date: Apr 03, 2019 Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy Questions for discussion: What does the report say about the influence of social media on parental behavior? What should strategic planning… Read more »
Description: Proposals to change recommendations and curb conspiracies were sacrificed for engagement, staff say. Source: Bloomberg.com Date: Apr 02, 2019 Link: https://www.bloomberg.com/news/features/2019-04-02/youtube-executives-ignored-warnings-letting-toxic-videos-run-rampant Questions for discussion: Summarize the key points made in this report related to the way management dealt with this issue. What would you advise, going forward?
Description: McDonald’s will no longer take part in efforts to lobby against raising the minimum wage at the federal, state or local level, the fast-food giant told the National Restaurant Association Tuesday. Source: CNBC.com Date: Mar 27, 2019 Link: https://www.cnbc.com/2019/03/27/mcdonalds-reportedly-to-stop-lobbying-against-minimum-wage-hikes.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this decision mean for the firm and the industry at large?… Read more »
Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime. Source: Telegraph.co.uk – video report Date: Mar 26, 2019 Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/ Questions for discussion: What are the competitive advantages for Apple in these markets? How well do you think Apple will be… Read more »