Why Is Mobile App Ad Viewability So Hard To Measure?

Posted by & filed under Decision Making, Global Management, Management, New product, Strategy, Technology.

Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. Source: eMarketer.com Date: Feb 25, 2019 Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001 Questions for discussion: Summarize the key points… Read more »

Meet the executives who have made Netflix food TV

Posted by & filed under Communication, Decision Making, Global Management, Innovation/Creativity, Management, New product, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »

SPOS #659 – Hustle and Float With Rahaf Harfoush

Posted by & filed under Communication, Decision Making, Entrepreneurship, Innovation/Creativity, Management, New product, Strategy, Technology.

Description: Here it is: Six Pixels of Separation – Episode #659 – Host: Mitch Joel. We have been debating and discussing the power of technology, culture and humans for a long time. Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She teaches Innovation & Emerging… Read more »

Everybody Makes Podcasts. Can Anyone Make Them Profitable?

Posted by & filed under Innovation/Creativity, Management, New product, Strategy, Technology.

Description: The industry generates a lot of enthusiasm and little revenue, but that could be changing. Source: Bloomberg.com Date: Feb 22, 2019 Link: https://www.bloomberg.com/news/features/2019-02-22/everybody-makes-podcasts-can-spotify-make-them-profitable?srnd=premium Questions for discussion: Summarize the highlights in this report that would be of interest to developers. What are the barriers to profitability for developers?

How Forbes Is Digitally Transforming Itself

Posted by & filed under Global Management, Innovation/Creativity, Management, New product, Planning, Technology.

Description: Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely. Source: eMarketer.com Date: Feb 21, 2019 Link: https://www.emarketer.com/content/how-forbes-is-digitally-transforming-itself?ecid=NL1001 Questions for discussion: What… Read more »

Google sister company wants a cut of Toronto’s property taxes for developing smart city

Posted by & filed under Communication, Conflict, Control, Decision Making, Entrepreneurship, Environment, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Negotiation, Operations Management, Planning, Social Responsibility, Strategy, Technology.

Description: Alphabet’s Sidewalk Labs wants a cut of Toronto’s revenue to build out its vision of a futuristic data-driven smart city. Source: FinancialPost.com Date: Feb 15, 2019 Link: https://ca.finance.yahoo.com/news/google-sister-company-wants-cut-torontos-property-taxes-developing-smart-city-164129521.html Questions for discussion: What are the managerial issues related to this thinking for the firms and for governments? Do you think firms should be pushing for… Read more »

Huawei Sting Offers Rare Glimpse of the U.S. Targeting a Chinese Giant

Posted by & filed under Conflict, Control, Decision Making, Ethics, Global Management, Innovation/Creativity, Leadership, Management, Negotiation, New product, Planning, Strategy, Teams, Technology.

Description:  Diamond glass could make your phone’s screen nearly unbreakable—and its inventor says the FBI enlisted him after Huawei tried to steal his secrets. Source: Bloomberg.com Date: Feb 04, 2019 Link: https://www.bloomberg.com/news/features/2019-02-04/huawei-sting-offers-rare-glimpse-of-u-s-targeting-chinese-giant?srnd=businessweek-v2 Questions for discussion: What does this report say about industrial espionage and management? What should managers take away from this report?

A tale of two toymakers: Mattel soars, Hasbro sinks, but there’s more to the story

Posted by & filed under Change, Communication, Control, Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: On Friday shares of Mattel continued to soar after a strong earnings beat on Thursday, while shares of rival Hasbro sank, the result of a poor earnings showing before the bell. But there is more going on than these stock moves show. Source: CNBC.com Date: Feb 08, 2019 Link: https://www.cnbc.com/2019/02/08/a-tale-of-two-toy-makers-mattel-soars-hasbro-sinks.html Questions for discussion: Why did Mattel stock price… Read more »

Apple needs a new retail strategy

Posted by & filed under Communication, Decision Making, Global Management, Innovation/Creativity, Leadership, Management, Negotiation, Organizational Change, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: New York (CNN Business)The Apple Store is at a crossroads. Its CEO is stepping down, and the iPhone, its most important product, is in a major slump. That’s bad news for Apple in the near-term — but a major opportunity for the Apple Store to take on an even bigger role for the company. Source:… Read more »

Early Facebook designer: “Sometimes you don’t know something’s wrong until it’s too late”

Posted by & filed under Communication, Conflict, Control, Decision Making, Entrepreneurship, Ethics, Leadership, Management, New product, Planning, Social Responsibility, Technology.

Description: Facebook acquired Maria Giudice’s design firm in 2013. Today, she’s an independent consultant and an advocate for “designing for unintended consequences.” Source: FastCompany.com Date: Feb 08, 2019 Link: https://www.fastcompany.com/90303374/early-facebook-designer-sometimes-you-dont-know-somethings-wrong-until-its-too-late?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=02082019 Questions for discussion: What has changed online to make design so important to firms like Facebook? Why do you think Facebook acquired the firm, rather… Read more »