Description: Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. Source: Entrepreneur.com Date: Nov 06, 2018 Link: https://www.entrepreneur.com/article/322350?utm_source=newsletter&utm_medium=email Questions for discussion: Describe the key recommendation in this article. Create an example for a consumer products firm… Read more »
Posts Categorized: Technology
8 concept cars that show how technology will dominate the drive of the future
Description: Concept cars have been a staple of the automotive landscape for decades. Manufacturers use them to pique consumers’ interest, but also to showcase new technology and features they hope to unveil in later production cars. Source: CNBC.com – video report Date: Nov 08, 2018 Link: https://www.cnbc.com/2018/11/08/8-concept-cars-shaping-the-technology-dominated-drive-of-the-future.html Questions for discussion: What do these concept cars… Read more »
Reduced holiday temp hiring is a sign Amazon is turning to more automation and robots: Citi
Description: Amazon has reduced the number of temporary hires it needs this holiday shopping season as the company turns to more robots, Citi analyst Mark May told CNBC Friday. Source: CNBC.com – video report Date: Nov 02, 2018 Link: https://www.cnbc.com/2018/11/02/citi-mark-may-amazon-relies-on-robots-less-temporary-holiday-hires.html Questions for discussion: What does this report suggest is happening to low-paying jobs like sorting and… Read more »
The true cost of an iPhone over your lifetime: $300,000
Description: That’s how much you would make if you invested the money you spent on your smartphone from the age of 18 to 78 Source: MarketWatch.com Date: Nov 02, 2018 Link: https://www.marketwatch.com/story/the-true-cost-of-an-iphone-over-your-lifetime-300000-2018-11-01 Questions for discussion: Do you think consumers understand the “cost” of owning an iPhone in these terms? What is the value received from… Read more »
Uber’s shot at replacing personal car ownership starts with Jump Bikes
Description: E-bikes and scooters are a key part of the company’s pivot from ride-hailing giant to mobility platform–and integral to its future vision for cities. Source: FastCompany.com Date: Oct 23, 2018 Link: https://www.fastcompany.com/90254182/ubers-shot-at-replacing-personal-car-ownership-starts-with-jump-bikes Questions for discussion: How are the two business models good fits for each other? Which other businesses could share this space?
10 Healthy Habits for People Who Work Remotely
Description: Stay focused and set boundaries. Source: Entrepreneur.com Date: Oct 22, 2018 Link: https://www.entrepreneur.com/article/322119?utm_source=newsletter&utm_medium=email Questions for discussion: Which item to you think is most useful? What else would you add to this list of suggestions? Do you think these suggestions should be any different for people working at a normal office?
Mobile Ad Spending to Surpass All Traditional Media Combined by 2020
Description: This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. Source: eMarketer.com Date: Oct 16, 2018 Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009 Questions for discussion: What… Read more »
Why Sears bankruptcy will be bad for J.C. Penney
Description: Struggling J.C. Penney (JCP) best brace for an avalanche that has been set in motion by the death of longtime foe Sears. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/sears-bankruptcy-will-rock-j-c-penney-foundation-200803793.html Questions for discussion: Why did Sears fail? Why will the Sears bankruptcy be bad for J.C. Penney?
How Target will try to crush Amazon and Walmart in toys this holiday season
Description: The holiday season is approaching, and with it the holiday toy wars. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html Questions for discussion: What is the strategy Target is using for this toy buying season? Are they targeting kids or their parents? Do you think they will succeed with this seasonal… Read more »
Las Vegas Becomes the Secret Weapon of Musicians in a Spotify World
Description: Britney Spears is hitting Vegas one more time. And who can blame her? Source: Fortune.com Date: Oct 19, 2018 Link: http://fortune.com/2018/10/19/britney-spears-las-vegas-residency/ Questions for discussion: Why is the “Las Vegas strategy” working well for some artists? How else can they respond to the technology disruption taking place in the industry? How can lesser known artists… Read more »
