Fewer than 10% of US Marketers Think Their Company’s Attribution Knowledge Is Excellent

Posted by & filed under Communication, Control, Decision Making, Global Management, Management, Planning, Strategy, Technology.

Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices. Source: eMarketer.com Date: Mar 01, 2019 Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001 Questions for discussion: What is the problem facing managers, according to this research? What are the… Read more »

OPINION: Finance course should be required

Posted by & filed under Human Resource Management, Management, Planning.

Description: Although many students may sulk at requiring additional classes, a finance class will create beneficial knowledge for the next generation of career-oriented adults. Source: KSUSentinel.com Date: Mar 04, 2019 Link: http://ksusentinel.com/2019/03/04/opinion-finance-course-should-be-required/ Questions for discussion: What are the primary arguments for making a course mandatory? Do you think it would help solve personal financial problems… Read more »

How a Halifax brewery is working to break down craft beer stereotypes

Posted by & filed under Change, Communication, Diversity, Human Resource Management, Industrial Relations, Leadership, Management, Motivation, Operations Management, Organizational Structure & Design, Social Responsibility, Strategy, Teams.

Description: At Good Robot Brewing, diversity isn’t just found in the staff, it’s in the clients they try to attract Source: CBC.ca Date: Feb 24, 2019 Link: https://www.cbc.ca/news/canada/nova-scotia/good-robot-brewing-diversity-nova-scotia-microbreweries-1.5026356 Questions for discussion: What does the report say about efforts to increase diversity in the firm and industry? Why can diversity improve operations, according to the report?… Read more »

12 Ways Entrepreneurs Can Sharpen Their Leadership Skills

Posted by & filed under Decision Making, Entrepreneurship, Human Resource Management, Innovation/Creativity, Leadership, Management, Strategy, Teams.

Description:   You’ll do fine if you look at leadership as a responsibility and not as an ego trip. Source: Entrepreneur.com Date: Feb 26, 2019 Link: https://www.entrepreneur.com/article/328741 Questions for discussion: What does this report say about leadership skills? Do you disagree with any items? What other suggestions or comments do you feel apply to this… Read more »

How work friendships can help—and hurt—your career

Posted by & filed under Communication, Compensation & Benefits, Human Resource Management, Leadership, Management, Motivation, Social Responsibility, Teams.

Description: Do you have a work bestie? It can be good for your career and your overall well-being, according to a new study by LinkedIn. Source: Yahoo.Finance.com – video report Date: Feb 26, 2019 Link: https://finance.yahoo.com/news/how-work-friendships-can-helpand-hurtyour-career-173701272.html Questions for discussion: Summarize what the report says about relationships and their affect on career development? What do you think about… Read more »

Why Is Mobile App Ad Viewability So Hard To Measure?

Posted by & filed under Decision Making, Global Management, Management, New product, Strategy, Technology.

Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. Source: eMarketer.com Date: Feb 25, 2019 Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001 Questions for discussion: Summarize the key points… Read more »

Meet the executives who have made Netflix food TV

Posted by & filed under Communication, Decision Making, Global Management, Innovation/Creativity, Management, New product, Planning, Social Responsibility, Strategy, Teams, Technology.

Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows. Source: FastCompany.com Date: Feb 25, 2019 Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019 Questions for discussion: What does the article say about the way NetFlix has changed programming in this field? What other areas could follow a similar… Read more »

SPOS #659 – Hustle and Float With Rahaf Harfoush

Posted by & filed under Communication, Decision Making, Entrepreneurship, Innovation/Creativity, Management, New product, Strategy, Technology.

Description: Here it is: Six Pixels of Separation – Episode #659 – Host: Mitch Joel. We have been debating and discussing the power of technology, culture and humans for a long time. Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She teaches Innovation & Emerging… Read more »

SNC-Lavalin CEO says company plans to vigorously defend itself as political scandal unfolds

Posted by & filed under Conflict, Control, Decision Making, Leadership, Management, Strategy.

Description: The CEO of SNC-Lavalin says the company plans to “vigorously defend” itself in the court case as the centre of the unfolding political scandal in Ottawa, and says the company’s hard-working employees are being used “as pucks in a political hockey game.” Source: CBC.ca Date: Feb 22, 2019 Link: https://www.cbc.ca/news/business/snc-lavalin-losses-fourth-quarter-dividend-slashed-1.5029425 Questions for discussion: What… Read more »

A Seat at the Head of the Table

Posted by & filed under Leadership, Management, Social Responsibility.

Description:   From the 1970s into the ’90s, women made serious progress in the workplace. Then that progress stalled, especially at the top. Source: NYTimes.com Date: Feb 21, 2019 Link: https://www.nytimes.com/interactive/2019/02/21/magazine/women-corporate-america.html Questions for discussion: What does this report say about the progress made by women in management ranks? What are the barriers and solutions presented?