Description: With Black Friday almost here, some shoppers have already mapped their store-by-store plan of attack. But customer service can make or break a shopping experience, and the best retail salespeople are often the happiest. Source: Forbes.com Date: Nov 23, 2016 Link: http://www.forbes.com/sites/jeffkauflin/2016/11/24/the-retailers-with-the-happiest-employees/#11d6c26dfd00 Questions for Discussions: What do you think of the research methodology used… Read more »
Posts By: Brahm Canzer
The battle for Canadian loyalty and expiring points: Consumers will fight hard for what they’ve collected
Description: It didn’t take long after Loblaws Cos. Ltd. bought Shoppers Drug Mart in a mega $12.4 billion deal before some consumers settled in on what the “important” part of the transaction was. Source: FinancialPost.com Date: Nov 18, 2016 Link: http://business.financialpost.com/news/retail-marketing/the-battle-for-canadian-loyalty-and-expiring-points-consumers-will-fight-hard-for-what-theyve-collected Questions for Discussions: Why are loyalty programs popular? Summarize the suggestions to management. What… Read more »
Why It’s Dangerous for Startups to Grow Too Fast
Description: According to ViSalus CEO Ryan Blair Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2g01doE Questions for Discussions: How does Ryan Blair fit the typical profile of an entrepreneur? What does the report say about running a start-up?
Here’s How Brightcove Is Keeping Up With the Growth of Video
Description: CEO David Mendels joins Fortune Live to explain. Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2fla57d Questions for Discussions: Summarize the history of video as presented in this report. How can marketing managers use video to engage their customers?
McDonald’s: More touch screens and table service just the beginning of change
Description: McDonald’s CEO: We are modernizing your burger experience Source: CNNMoney.com – video report Date: Nov 17, 2016 Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/ Questions for discussion: How is McDonald’s changing? Which indicators suggest that these changes are working?
3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)
Description: Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. Source: Entrerpreneur.com Date: Nov 18, 2016 Link: https://www.entrepreneur.com/article/283669 Questions for Discussions: What does this report say about strategies for podcasting success? Select a hypothetical client and create a short description of a podcast you would create following the guidelines in… Read more »
The Last Days of Target
Description: The untold tale of Target Canada’s difficult birth, tough life and brutal death Source: CanadianBusiness.com Date: Nov 01, 2016 Link: http://www.canadianbusiness.com/the-last-days-of-target-canada/ Questions for Discussions: Summarize the highlights of Target’s demise as presented in this report. Do you think this assessment is a fair criticism of management?
Alibaba’s Singles Day: World’s biggest shopping bonanza sets new record
Description: China’s shopping blitz sets new record Source: CNNMoney.com – video report Date: Nov 11, 2016 Link: http://money.cnn.com/video/technology/2016/11/11/alibaba-singles-day-shopping-new-records.cnnmoney/ Questions for discussion: Why does this report say about the Chinese consumer today? What does this mean for American businesses?
Tesla’s Future in Trump’s World
Description: Elon Musk is up against a starkly different agenda, but the energy transition he invigorated can’t be stopped. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-11/tesla-s-future-in-trump-s-world Questions for Discussions: What does this report say about how Tesla might be affected by governmental decisions? Do you think the Tesla business model is… Read more »
Nobody Knows Why Fortysomethings Are Driving U.S. Productivity
Description: Dartmouth College economist James Feyrer noticed something odd about a decade ago: Across a large set of countries, an economy’s productivity seemed to be connected to the proportion of fortysomethings in its labor force. Source: Bloomberg.com Date: Nov 04, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-04/nobody-knows-why-fortysomethings-are-driving-u-s-productivity Questions for Discussions: What does the report say about the productivity and… Read more »
