Reddit to Cross $100 Million in Ad Revenues in 2019

Posted by & filed under Decision Making, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast. Source: eMarketer.com Date: Mar 26, 2019 Link:… Read more »

How to Make Millions Using Video Sales Letters

Posted by & filed under Communication, Entrepreneurship, Leadership, Management, New product, Technology.

Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Source: Entrepreneur.com Date: Mar 28, 2019 Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the communications strategies presented? Create a script for a product that follows this design and explain how it is supposed to… Read more »

SPOS #663 – Bernadette Jiwa Tells The Right Story

Posted by & filed under Communication, Global Management, Leadership, Management, Planning, Strategy, Technology.

Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Source:… Read more »

SPOS #662 – Paul Jarvis Is A Company of One

Posted by & filed under Compensation & Benefits, Decision Making, Innovation/Creativity, Leadership, Management, Motivation, Planning, Social Responsibility, Strategy, Teams.

Description:  Here it is: Six Pixels of Separation – Episode #662 – Host: Mitch Joel. What kind of business do you want to build? What kind of business do you really want to work for? It’s true that we live a world where we can choose to do so many interesting and different things… and we… Read more »

Making Marketing Attribution Work Means Choosing the Right Metrics

Posted by & filed under Control, Decision Making, Innovation/Creativity, Management, New product, Planning, Technology.

Description:  When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. Source: eMarketer.com Date: Mar 18, 2019 Link: https://www.emarketer.com/content/making-marketing-attribution-work-means-choosing-the-right-metrics?ecid=NL1001 Questions for discussion: What does the report say about metrics managers use and those they should pay more attention to? What would you… Read more »

The pros and cons of breaking up big tech

Posted by & filed under Global Management, Management, Organizational Structure & Design, Planning, Strategy, Technology.

Description: Have tech companies gotten so big that it’s bad for the economy? Source: CNBC.com – video report Date: Mar 20, 2019 Link: https://www.cnbc.com/2019/03/20/fortt-knox-big-tech-breakup.html?forYou=true Questions for discussion: Summarize and evaluate the arguments presented in this debate. What do you think will happen? How would this affect these businesses and their customers going forward?

KFC Aims to Keep Its China Edge With AI Menu, Robot Ice Cream Maker

Posted by & filed under Communication, Compensation & Benefits, Control, Decision Making, Ethics, Global Management, Human Resource Management, Innovation/Creativity, Leadership, Management, New product, Operations Management, Social Responsibility, Strategy, Technology.

Description: In Shanghai’s southeastern district of Xujiahui, Colonel Sanders’s smiling visage looms over the restaurant entrance, as it does at thousands of KFC locations around the globe. But step inside, and it quickly becomes clear that this is no ordinary KFC. Source: Bloomberg.com Date: Mar 20, 2019 Link: https://www.bloomberg.com/news/articles/2019-03-20/yum-china-is-building-the-kfc-of-the-future?srnd=businessweek-v2 Questions for discussion: What is motivating… Read more »

The Life of a CEO: Set the Direction, Communicate Often and Be Inspiring

Posted by & filed under Ethics, Leadership, Management, Motivation, Planning, Social Responsibility.

Description: In this new series, I’ll be interviewing top CEOs about how they lead day-to-day. Andi Owen, who took over as CEO of furniture maker Herman Miller in August 2018, shared some candid insights about what she has learned in her new role, and why her comfort zone is a steep learning curve. Source: LinkedIn.com Date: Mar 18,… Read more »

The 10 Unique Soft Skills Employers Desire in New Hires

Posted by & filed under Communication, Compensation & Benefits, Human Resource Management, Leadership, Management, Teams.

Description: Companies have a hard time finding candidates with communication skills, a positive attitude and the ability to work on a team. Source: Entrepreneur.com Date: Mar 18, 2019 Link: https://www.entrepreneur.com/slideshow/299944?utm_source=newsletter&utm_medium=email Questions for discussion: Do you think these skills are commonly found amongst good performing employees? How can HRM cultivate these skills while employees work?

Podcast | Does Less TV Mean Less Brand Engagement?

Posted by & filed under Communication, Decision Making, Management, Strategy, Technology.

Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video. Source: eMarketer.com – podcast Date: Mar 19, 2019 Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001 Questions for discussion: Summarize the key points Paul Verna argues in this podcast?… Read more »