Description: In the two hours that President-elect Donald J. Trump spent flying to Indiana on Thursday to boast that he saved 1,000 jobs, about 6,000 private-sector jobs in the United States were probably destroyed. Source: NYTimes.com Date: Dec 01, 2016 Link: http://www.nytimes.com/2016/12/01/upshot/trump-and-carrier-how-a-modern-economy-is-like-a-parking-garage.html?_r=0 Questions for Discussions: What are the economic arguments presented in this article? What… Read more »
Posts By: Brahm Canzer
Description: Business and the arts often appear to be at odds, but the truth is that the best arts showcases are also very good at business. It makes sense, since both follow a similar path, in that they design a product or service, create it, promote it and sell it. Source: FinancialPost.com Date: Nov 23,… Read more »
Description: Nooyi: People Are Always Giving Me Ideas for PepsiCo Source: Bloomberg.com – video report Date: Nov 22, 2016 Link: http://bloom.bg/2glz4Za Questions for Discussions: How would you describe CEO Indra Nooyi’s managerial style? Do you think it makes sense to look for ideas as she says she does?
Description: Are business rivals behind online attacks on the Tesla CEO? Source: Bloomberg.com – video report Date: Nov 22, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-22/elon-musk-vs-the-trolls Questions for Discussions: What are the online publishing risks facing executives and their businesses? How can they counter these risks?
Description: Iceland is a country. But in Britain, Iceland is also a supermarket chain. Source: CNNMoney.com Date: Nov 25, 2016 Link: http://money.cnn.com/2016/11/25/news/iceland-store-country-lawsuit/index.html?iid=hp-stack-dom Questions for discussion: What are the arguments that could be used by each side? How would you decide the outcome in this dispute? What are the issues as globalization grows?
Description: With Black Friday almost here, some shoppers have already mapped their store-by-store plan of attack. But customer service can make or break a shopping experience, and the best retail salespeople are often the happiest. Source: Forbes.com Date: Nov 23, 2016 Link: http://www.forbes.com/sites/jeffkauflin/2016/11/24/the-retailers-with-the-happiest-employees/#11d6c26dfd00 Questions for Discussions: What do you think of the research methodology used… Read more »
Description: It didn’t take long after Loblaws Cos. Ltd. bought Shoppers Drug Mart in a mega $12.4 billion deal before some consumers settled in on what the “important” part of the transaction was. Source: FinancialPost.com Date: Nov 18, 2016 Link: http://business.financialpost.com/news/retail-marketing/the-battle-for-canadian-loyalty-and-expiring-points-consumers-will-fight-hard-for-what-theyve-collected Questions for Discussions: Why are loyalty programs popular? Summarize the suggestions to management. What… Read more »
Description: According to ViSalus CEO Ryan Blair Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2g01doE Questions for Discussions: How does Ryan Blair fit the typical profile of an entrepreneur? What does the report say about running a start-up?
Description: CEO David Mendels joins Fortune Live to explain. Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2fla57d Questions for Discussions: Summarize the history of video as presented in this report. How can marketing managers use video to engage their customers?
Description: McDonald’s CEO: We are modernizing your burger experience Source: CNNMoney.com – video report Date: Nov 17, 2016 Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/ Questions for discussion: How is McDonald’s changing? Which indicators suggest that these changes are working?