Description: Montreal-based Aldo Group became one of the world’s biggest footwear retailers by anticipating trends, so when it came to the emerging crop of young consumers, its executives didn’t want to assume they could rely on the tactics that sold shoes to earlier generations. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/news/retail-marketing/forget-millennials-aldo-chain-is-seeking-a-foothold-in-emerging-gen-z-market Questions for Discussions:… Read more »
Posts By: Brahm Canzer
Description: He comes from a family of achievers Source: Fortune.com – video report Date: Sep 22, 2016 Link: http://for.tn/2cWzhzq Questions for discussion: How did Joel Gay answer the question? What do you think of his response? How does he compare to the textbook description of an entrepreneur?
Description: Clique Media Group CEO Katherine Power gives us the scoop Source: Fortune.com – video report Date: Sep 22, 2016 Link: http://for.tn/2cuxfsH Questions for discussion: Who is the target customer? What is the strategic thinking for the launch of this new line? Do you think it will succeed?
Description: Kadakia is number 32 on this year’s 40 Under 40 list. Source: Fortune.com – video report Date: Sep 23, 2016 Link: http://for.tn/2cX9mdR Questions for Discussions: What does CEO Payal Kadakia recommend? How does this level of simplification help structure her work?
Description: Sam:) began as a project to randomly connect strangers for text-based conversation. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/executive/smart-shift/jumping-on-the-bot-bandwagon-chatty-mcchatface-developers-aim-to-kik-start-real-conversations Questions for Discussions: What are the challenges for tech start-ups like Sam:)? How is the software different from other social media? Strategically, how would you try to grow the user base?
Description: The company, which has struggled in recent months with an E. coli outbreak and a lawsuit accusing it of mistreating workers, plans to offer jobs to 5,000 people across the country on Sept. 28. Source: CNNMoney.com – video report Date: Sep 14, 2016 Link: http://money.cnn.com/2016/09/14/news/companies/chipotle-jobs-hiring/index.html?iid=hp-stack-dom Questions for Discussions: Summarize what has happened at the… Read more »
Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and what did you not like – as an audience… Read more »
Description: The email audience is growing, engaged and increasingly mobile Source: eMarketer.com Date: Sep 12, 2016 Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf Questions for discussion: What does this article say about email use and value as a communications tool? Why do you think email continues to perform so well?
Description: It all starts with that first email Source: Fortune.com – video report Date: Sep 14, 2016 Link: http://for.tn/2cY6UCc Questions for Discussions: Summarize the advice presented to women in this report. Do you think the ideas would be different for men?