Description: Apple spent much of the 00s riding high on a wave of cool. Whether it was MP3 players, smartphones, tablets or laptops, Apple was the brand that everyone wanted and anything else seemed like the “sensible” (read: uncool) pair of sneakers your parents forced you wear in sixth grade. (Growing up in New York… Read more »
Posts By: Brahm Canzer
Description: Amazon said on Thursday that it was searching for a second headquarters in North America, a huge new development that would cost as much as $5 billion to build and run, and would house as many as 50,000 employees. Source: NYTimes.com Date: Sep 07, 2017 Link: https://www.nytimes.com/2017/09/07/technology/amazon-headquarters-north-america.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region®ion=top-news&WT.nav=top-news Questions for discussion: What criteria has Amazon… Read more »
Description: But it’s also the platform teens are most likely to use daily Source: eMarketer.com Date: Sep 07, 2017 Link: https://www.emarketer.com/Article/YouTubes-Teen-Viewers-Complain-of-Too-Many-Ads/1016436 Questions for discussion: What sort of advertising should be used by social media sites targeting teens? Why do you think teens respond to these ads as they do? How should advertising managers respond to… Read more »
Description: A year after its launch, Wattpad — an app that allows contributors to upload and share their writing for public viewing — had just 1,000 users. Source: FinancialPost.com Date: Nov 30, 2016 Link: http://business.financialpost.com/entrepreneur/growth-strategies/wattpads-dreams-of-becoming-the-next-disney-may-be-lofty-but-then-its-come-a-long-way-in-10-years Questions for Discussions: Describe this business model. What managerial services does it provide to creative artists? What other businesses could… Read more »
Description: Evan Fript is the co-founder and CEO of Paul Evans, a luxury men’s footwear company. Source: Fortune.com – video report Date: Dec 05, 2016 Link: http://for.tn/2h3rIwH Questions for Discussions: Describe the business model and why you think it has succeeded? Is this entrepreneur typical, in comparison to others?
Description: OK, it’s not exactly Dickens. But how about a great story delivered to you by text message? Source: WashingtonPost.com Date: Dec 02, 2016 Link: https://www.washingtonpost.com/news/on-small-business/wp/2016/12/02/more-than-1-8-million-teens-are-reading-books-by-text-messages-thanks-to-this-start-up/?utm_term=.f8a70ec4abf7 Questions for Discussions: Why do you think this business model is working? What other products or services might work the same way?
Description: SEATTLE — There is almost no aspect of retail that Amazon has not upended with online shopping. Now, the company is trying to computerize the experience of buying sandwiches and soda from the corner convenience store. Source: NYTimes.com – video report Date: Dec 05, 2016 Link: http://www.nytimes.com/2016/12/05/technology/amazon-moves-to-cut-checkout-line-promoting-a-grab-and-go-experience.html?ref=business Questions for Discussions: Describe the operation and… Read more »
Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts. Source: Bloomberg.com Date: Dec 05, 2016 Link: https://www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks Questions for Discussions: What is McDonald’s plan? Do you think it will work?
Description: Across the world, the labor pool isn’t growing fast enough to support our needs. Source: WashingtonPost.com Date: Dec 02, 2016 Link: https://www.washingtonpost.com/posteverything/wp/2016/12/02/robots-wont-kill-the-workforce-theyll-save-the-global-economy/?utm_term=.c3c5ad77bd08 Questions for discussion: What does the article say about changing work environments? How should management and unions deal with these changes?
Description: Other shopping days are winning more and more online sales Source: eMarketer.com Date: Dec 01, 2016 Link: https://www.emarketer.com/Article/Cyber-Monday-Losing-Its-Sizzle/1014783?ecid=NL1009#sthash.tM8KJFPR.dpuf Questions for Discussions: What does this report say about the changes taking place in retail customer behavior? How should managers respond?