Description: We peeked into FedEx Ground hub in New Jersey. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2y7Iz5B Questions for discussion: How has technology helped FedEx serve customers better? Do you think Amazon would benefit by a greater degree of collaboration with just one delivery system?
Posts By: Brahm Canzer
Description: Coca-Cola’s push to focus less on high-calorie drinks seems to be paying off. Source: CNNMoney.com – video report Date: Oct 26, 2017 Link: http://money.cnn.com/2017/10/25/investing/coca-cola-coke-earnings/index.html Questions for discussion: Why have Coke sales grown? From a marketing point of view, how can managers nurture this trend?
Description: A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. Source: eMarketer.com Date: Oct 27, 2017 Link: https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677?ecid=NL1001 Questions for discussion: What does the survey say? How should manufacturers of devices and software developers use the results of this survey for the… Read more »
Description: Airbus chief tells Montreal he believes aerospace analysts have underestimated demand and he can sell thousands of CSeries jets Source: FinancialPost.com Date: Oct 20, 2017 Link: http://business.financialpost.com/transportation/airlines/airbus-ceo-says-expects-to-sell-thousands-of-cseries-jets Questions for discussion: Using SWOT analysis, describe the deal between these companies. How will management at Bombardier have to change, as a result of this deal? Do… Read more »
Description: Nature’s Mix, a company that makes granola with quinoa that it markets as a “superfood” and that included a nutrition label that claimed quinoa “prevents cancer” has removed the claim after a Marketplaceinvestigation. Source: CBC.ca Date: Oct 20, 2017 Link: http://www.cbc.ca/news/business/natures-mix-label-1.4365399 Questions for discussion: How do you think consumer decision-making will be affected by this report?… Read more »
Description: Is Facebook worried that it’s starting to show some gray? This week the world’s most popular social network acquired the teen-focused platform tbh, as in “to be honest,” for an undisclosed sum. (TechCrunch reported the purchase price was less than $100 million.) Source: eMarketer.com Date: Oct 18, 2017 Link: https://www.emarketer.com/Article/Facebook-Makes-New-Bid-Woo-Teens/1016634?ecid=NL1001 Questions for discussion: Why… Read more »
Description: Facebook acquires app aimed at teens, ‘tbh Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/19/investing/facebook-stock/index.html Questions for discussion: Why has Facebook stock grown so rapidly? How can Facebook generate more profit?
Description: It’s unlikely that Lonzo Ball, the insanely hyped rookie on the Los Angeles Lakers, will ever wear Skechers. Source: CNNMoney.com – video report Date: Oct 20, 2017 Link: http://money.cnn.com/2017/10/20/investing/skechers-earnings-nike-under-armour-adidas/index.html Questions for discussion: Describe the target customer Skechers is aiming at with this sort of product concept? Do you think this sort of customized production… Read more »
Description: Netflix Inc. NFLX, -0.50% is planning to release 80 films in 2018, which by Hollywood standards is ambitious and aggressive. Source: MarketWatch.com Date: Oct 20, 2017 Link: http://www.marketwatch.com/story/hollywood-has-never-seen-competition-like-netflix-2017-10-18?siteid=nwtwk Questions for discussion: What is Netflix’s growth strategy? Do you think it will produce the desired revenue growth?
Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price. Source: Bloomberg.com Date: Oct 20, 2017 Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner Questions for discussion: Summarize the strategic marketing thinking of ski industry management as described in the article? Do you think it will be effective?… Read more »