Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we welcome Spotify’s Danielle Lee for a conversation about personalization, targeting and people-based marketing. Source: eMarker.com Date: Nov 21, 2017 Link: https://www.emarketer.com/Article/Listen-In-Spotifys-Approach-Targeting-Personalization/1016773?ecid=NL1001 Questions for discussion: What is “people-based marketing”? How is Spotify management using this strategy? Do you think this approach should be employed… Read more »
Posts By: Brahm Canzer
No soup for you? Campbell plunges on poor sales
Description: When the thing your company is named for is no longer selling all that well, that’s a big problem. Just ask Campbell Soup, which reported lousy earnings Tuesday because of weak soup sales. Source: CNNMoney.com – video report Date: Nov 22, 2017 Link: http://money.cnn.com/2017/11/21/investing/campbell-soup-earnings/index.html Questions for discussion: Why is the company stock value falling?… Read more »
10 psychological retail tricks to make you splurge Black Friday
Description: Watch out for these retail strategies when shopping this holiday season Source: MarketWatch.com Date: Nov 22, 2017 Link: https://www.marketwatch.com/story/10-retail-tricks-that-make-you-spend-more-2013-12-04 Questions for discussion: Do you think these retailing strategies work? What else would you advise retail managers do to generate more holiday shopping sales?
As ‘Ban the Box’ Spreads, Private Employers Still Have Questions
Description: Tight labor markets and simple compassion are among the reasons that small businesses are getting behind fair-chance employment, a movement to level the playing field for job hunters who have a criminal record. But even advocates acknowledge that, despite the momentum, there are hurdles beyond the expected concerns about public safety. Source: NYTimes.com Date:… Read more »
Your Favorite Radio Hits May Go Silent
Description: Songwriters threaten to withhold their music if stations don’t give them a bigger share of revenue. Source: Bloomberg.com Date: Nov 22, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-22/your-favorite-radio-hits-may-go-silent Questions for discussion: Explain how the music industry pays royalties to artists. Do you think the artists can reasonably demand more from distributors? Is this a zero-sum game?
SPOS #593 – Marketing Lessons From The Toxic Avenger With Jeffrey Sass
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #593 – Host: Mitch Joel. I’ve known Jeffrey Sass for many years. We’ve become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the… Read more »
Why French’s ketchup is here to stay (sorry, Heinz)
Description: Wrapping your product in the Canadian flag is typically a desperate measure, with short-lived benefits. For French’s, it’s working. Source: Macleans.ca Date: Nov 02, 2017 Link: http://www.macleans.ca/economy/business/why-frenchs-ketchup-is-here-to-stay-sorry-heinz/ Questions for discussion: Summarize the history in this situation. What lessons should managers learn from what happened and the current situation?
Radhika Jones, Vanity Fair’s Surprise Choice, Is Ready to Go
Description: Condé Nast, the company that owns Vanity Fair, made the formal announcement on Monday. Ms. Jones, 44, will become the magazine’s sixth editor since its founding in 1913 and the fifth since it was revived in the early 1980s. Source: NYTimes.com Date: Nov 13, 2017 Link: https://www.nytimes.com/2017/11/13/business/radhika-jones-vanity-fair.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront Questions for discussion: Why do you think… Read more »
Walmart is killing Target and making Amazon sweat
Description: Many retailers are in a world of pain because of Amazon. Walmart is not one of them. It beat Wall Street forecasts for sales and profit on Thursday and improved its forecast for holiday shopping. The stock rose nearly 9% to an all-time high. Source: CNNMoney.com – video report Date: Nov 16, 2017 Link:… Read more »
Businessperson of the Year
Description: It starts with results. Each December, when we choose Fortune’s Businessperson of the Year, we focus first on CEOs who are delivering the goods. Through an exhaustive screening process, we rank companies by 12- and 36-month increases in profits, revenues, and stock performance, then go deeper to include factors like return on capital. (We… Read more »
