Description: As political and business leaders gather for the World Economic Forum in Davos, Switzerland, this week, a roster of the most sustainable companies is also enjoying a moment in the spotlight. Source: Forbes.com Date: Jan 22, 2019 Link: https://www.forbes.com/sites/karstenstrauss/2019/01/22/the-most-sustainable-companies-in-2019/#8dd695e6d7da Questions for discussion: What does the report say about the meaning of sustainability today and… Read more »
Posts By: Brahm Canzer
Millennials may claim another victim: Harley-Davidson and the classic American motorcycle
Description: The supposed millennial penchant for “killing” industries gets thrown around a lot, but it could really be happening to one American icon: the Harley-Davidson motorcycle. Source: CNBC.com Date: Jan 25, 2019 Link: https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html Questions for discussion: How have changes in demographics and attitudes affected the fortunes of Harley-Davidson in recent years? What is management doing stratgically… Read more »
Are You Ready for the Nanoinfluencers?
Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience… Read more »
Alibaba and the Future of Business
Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name. Source: HarvardBusinessReview.com Date: FROM THE… Read more »
Podcast | How Kids Earn, Save and Spend
Description: Podcast | How Kids Earn, Save and Spend Source: eMarketer.com – podcast Date: Jan , 2019 Link: https://www.emarketer.com/content/podcast-how-kids-earn-save-and-spend Questions for discussion: What does the discussion reveal about this demographic that would be useful to marketing managers? Are you surprised by the data?
Could This Really Be The Beginning Of The End For WhatsApp?
Description: It seems that Facebook is about to reverse years of promises around the integrity and independence of its flagship WhatsApp messaging platform. And coming off the back of the worst year of PR for the social media giant, the implications for the future of WhatsApp could be game-changing. Source: Forbes.com Date: Jan 26, 2019… Read more »
Terence Corcoran: Jerry Dias’s Oshawa GM battle can’t stop an auto-industry revolution
Description: It’s hard to see what Unifor’s national president is hoping to achieve Source: FinancialPost.com Date: Jan 16, 2019 Link: https://business.financialpost.com/opinion/terence-corcoran-jerry-diass-oshawa-gm-battle-cant-stop-an-auto-industry-revolution Questions for discussion: What is the situation facing GM management, the union, and the governments? What would you advise each of them, given the constraints?
Amazon is on a hiring spree in India, even as new restrictions on foreign sellers loom
Description: Amazon could soon face a tighter market in India, as new government restrictions are set to kick in next month. But the company remains undeterred in its India expansion based on at least one measure: job openings. Source: CNBC.com – video report Date: Jan 16, 2019 Link: https://www.cnbc.com/2019/01/16/amazon-india-hiring-spree-new-restrictions-foreign-sellers-coming.html Questions for discussion: What is significant about… Read more »
Hedge fund billionaire Ray Dalio: ‘Capitalism basically is not working for the majority of people’
Description: With just over $18 billion to his name, capitalism has been good to Ray Dalio: He started his hedge fund, Bridgewater Associates, out of a two-bedroom New York City apartment in 1975 and it now manages $160 billion in assets and is the largest hedge fund in the world, according to Forbes. Source: CNBC.com – video… Read more »
Health care industry spends $30 billion a year on marketing
Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests. Source: NBC.com Date: Jan 08, 2019 Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251 Questions for discussion: Summarize the criticisms leveled at the health care industry in this report? Do you agree with the assessments? How should the industry, governments, and… Read more »
